Antiques Transcends eBay With Judaica Auctions Website
Israel News Agency
----July 30 ..... The past Christmas and Hannuka holiday proved
that Internet on-line auction sites are among the most promising
e-commerce operations on the Web today. Media Metrix, an e-commerce
traffic measurement firm, reported that eBay saw its highest
volume of unique visitors overall - 4,073 million - during the
peak holiday season between Nov. 22 and Dec. 26. And Amazon.com,
which also has auction services, took the number 1 spot, boasting
5,693 million visitors.
research company Forrester Research foresaw potent growth in
Analyst Evie Black Dykema made note of the growth possibilities
for the then, new e-commerce industry in an Internet marketing
research report she compiled back in March 1999.
the marketing, buying and selling of old and rare Judaica antiques
on the Internet, which was once limited to eBay, is now taking
on new dimensions with the launching of Mir-El Antiques new
Mir-El Antiques, which operates from Israel, started selling
old and rare antiques and works of Jewish art through eBay in
2001, and has sold thousands of precious artifacts to customers
from New York, London, Paris and Toronto to Moscow, Jerusalem,
Melbourne and Tokyo.
"In the past 6 years of providing antiques auctions services
on eBay, there have been less than ten cases in which there
has been any theft or damage to the packages," says Eli
Hollander, CEO of Mir-El Antiques. "In every case, Mir-El
Antiques has been known to compensate the customer quickly and
efficiently. Mir-El is proud of its quality antique auctions
services on eBay and as such we are now providing the same quality
antiques and Judaica art at more competitive prices from our
own Judaica, metals, arts and antiques Website.
product we put up for sale is of the highest quality",
says Eli. "Mir-El Antiques guarantees the origin, material
and condition of each and every auctioned item as is exactly
stated. In many auction antique events, we consult professional
appraisers in order to be completely confident that everything
we write about the items is accurate."
According to their clients, Mir-El Antiques has an excellent
level of service, responding quickly to any question or concern
that a buyer might have. The company sends packages abroad three
times a week to North and South America, Europe, the Middle
East and Asia all by registered air mail, and upon request
express mail as well.
Mir-El Antiques has more than 2,000 items in their on-line,
e-commerce store at any given time, from over one hundred countries,
with many unique stories. The rare items, from books, tallit
and gold to ivory, watches and swords are mostly purchased from
individuals or families that immigrate to Israel. The many countries
from which people immigrate to the Holy Land, is what contributes
to the rare and extensive variety of items in the store. Mir-El
Antiques sells everything from Judaic items such as Menorahs,
Torah pointers, Mezuzahs, Finials, Scrolls, Tsedaka (charity)
boxes, dreidels and charms, to sculptures and figurines, magan
david, jewelry, paintings, books, coins, clocks and swords.
Over the years, the company has managed to consolidate an efficient,
professional team, consisting of only five people, including
Eli's eldest son.
"In addition to each person's loyal work and extreme professionalism,
we have all developed a very close, warm relationship. The business
feels a lot like a family," says Eli.
public has reacted very well to the Mir-El's auction and antique
site. Dozens of compliments pour in from around the world on
a daily basis.
Mir-El antiques, I would like to thank you for your service
in providing me with that 19th Century Judaica Sterlin Silver
Hanukah Menorah. Its a beautiful item and I love it very
much. You have done an excellent job, from taking my order,
being so nice throughout the correspondence, and packing and
shipping the item safely and quickly. This is truly a beautiful
piece of antique artwork. Im sure we will work together
again soon," says Stephen F., of London, Britain.
Eli, many many thanks for sending me the Silver and Ivory
Yad Torah Pointer Austria 18th Century. It arrived just
in time for my sons Bar Mitzva, and he went crazy over
it! Great gift, excellent service, beautiful items. Ill
be back," exclaims Laura B., of Toronto, Canada.
again, just wanted to thank you for the antique enamel cloisonne'
bronze Asian teapot. I placed it on my shelf in the living room
and have gotten many compliments. Thanks a lot." were the
comments emailed from Brechtje of Amsterdam, Netherlands.
Eli and his staff, today I received the sterling silver and
gold Damascus Tsedaka Charity Box Judaica 1920s. It turned out
to be even more beautiful than it looked in the pictures! I
am interested in buying the Ebony and Ivory Japanese Netsuke
Artist now. Could you please tell me how much it is?",
asks Claudia of Milano, Italy.
just came back from the post office and opened the package you
sent me! Im surprised at how quickly it got here. The
Tanzanian wood mask from the 19th century is so lifelike and
breathtaking, I would never have imagined it can look even better
than it looks in your photos! Im so excited , thank you
so much! Could you wait with the shipping of the Russian silver
cigarette case inlaid with diamonds until the 11th? Im
going out of town for a couple of weeks," said Yevgeni
of Moscow, Russia.
Michel H., from Paris, France said: "Eli my friend, it
was magnificent getting the 18k Gold Six Diamonds Pearl Earrings
yesterday. They arrived just two days before our anniversary
and I know they will make my wife extremely happy. Thanks for
consumer on-line auction market will grow to $22 billion by
2007, fueled by the growth of person-to-person and business-to-consumer
players," Dykema said. "Understanding the potential
of this format will enable retailers to thrive on-line."
are time consuming, prices are never set until a bid ends and
bidders run the risk of not getting the merchandise they want,"
she said. "Auctions don't lend themselves to a lot of shoppers
out there who know what they want, know the price they want
it at and want the item fast."
they provide a shopping forum on the Web that "allows individuals
to interact with each other," she added. And auctions are
a perfect venue for getting loved ones unique gifts that are
rare or collectible.
Leavy, account manager for the NPD Group, agrees. "The
novelty and fun of bidding makes it interesting for people to
go there," she told DSN. "People have become hooked,
and there is a loyal base in auctions."
from turning off a portion of the consumer base, auctions create
a risk to some e-tailers, Leavy warned. Retailers who sell on-the-Web
merchandise within the toys, apparel and consumer electronics
categories could suffer cannibalization in the future if auctions
grow in popularity
items as toys are at greatest risk of on-line cannibalization.
There are lot of used and collectible toys people buy, so it's
a category where people think they can get a better price or,
more importantly, a hard-to-find item on line. Auctions are
great for hard-to-find toys," Leavy explained. "And
also, collectibles like Beanie Babies are typically sought after
in auctions. To a lesser extent, computer hardware falls into
the same problem because people update they computers and get
rid of their older items in auctions. And with clothing, now
you can buy brand new clothes on auction sites at discounted
with these dangers, one way for retailers to fight back is by
emphasizing to consumers the quality and competitive prices
of their merchandise.
retailers could possibly add guarantees to the quality of their
merchandise," Leavy said. "One of the pitfalls of
auction sites is that people are disappointed with merchandise
they buy because it was made out to be better than it was. Many
times, the merchandise on auctions doesn't live up to customers'
to EIG, the demography of auction clientele is now changing
from the traditional domain of developers and investors to include
growth is such that the auction arena is currently experiencing
a ten per cent growth year-on-year, EIG claimed.
on the popularity of auction sites, David Sanderman, founder
and managing director of the EIG said: "It is not now seen
as a sale of last resort. With the advent of the Internet we
can get information out to private buyers. Auctions are no longer
the preserve of investors and developers.
have seen some recent auctions where up to 50 per cent of the
buyers are private individuals. They are buying a property to
live in or to build up a small portfolio of buy-to-lets.
often these people will have a full-time job, so these auctions
are not their primary source of income," he added.
Inc., the world's largest online auctioneer, said earnings rose
for the fourth straight quarter after higher fees increased
auction revenue and its PayPal unit added more corporate customers.
net income climbed 50 percent to $375.8 million, or 27 cents
a share, from $250 million, or 17 cents, a year earlier, San
Jose, California-based eBay said today in a statement. Sales
advanced 30 percent to $1.83 billion.
auctions are growing in popularity," says Hollander. "And
even more so for rare Judaica antiques. People now view the
Internet beyond the mere purchase, but as an adventure in finding
true and buried treasures."