Israel Deputy FM Ayalon Describes Facts About the West Bank In YouTube Video

By Joel Leyden
Israel News Agency

Jerusalem, Israel --- July 19, 2011 .... Israel Deputy Minister of Foreign Affairs Danny Ayalon released a new media video describing the historical facts of the Israel Palestinian conflict in a concise, easy to follow video on YouTube. The video explains where the terms "West Bank", "Occupied territories" and "1967 Borders" originated and how they are incorrectly used and applied.

Ayalon explains that the idea behind the video is to disseminate Israel's long-standing but neglected public affairs position, in a creative way, to address the Palestinian attempt to have a unilaterally-declared state recognized. In addition, when direct negotiations will restart the historical context should be well known to the interested general public, diplomats and media to provide a greater understanding of the current situation.

"For too many years, our public diplomacy has been mainly based on a 'peace narrative', where Israeli officials talk about how much we are willing to concede for peace, while the Palestinian public diplomacy is all about supposed rights and international law," Ayalon told the Israel News Agency.

"It is time for Israel to return to 'rights based diplomacy' and address the facts, rights, history and international law which are little known but give a dramatically different perspective to what is currently accepted."

"Israel's case is harder to make in an era where context, background and history are less important than an image or a headline. Social media in general and YouTube in particular are major battlegrounds in the clash of narratives and public diplomacy. It is vital that a strong rights-based Israel presence is seen and heard, especially for the social networking YouTube demographics who are more interested in easy to digest explanations."

The video produced in English includes translations in numerous languages including Arabic, Spanish, French, Russian and German. The video is also being shown in hundreds of schools and educational centers worldwide as part of their curriculum on the Israel Palestine conflict.

The video was produced for the Israel Ministry of Foreign Affairs in cooperation with StandWithUs, an international organization dedicated to Israel education worldwide, by filmmaker Shlomo Blass of Rogatka Ltd and directed by internationally-renowned director Ashley Lazarus.

Israel Deputy Foreign Minister Ayalon has an extremely successful record in social media with tens of thousands of followers across the globe. He has consistently been recognized as one of the leading politicians globally utilizing social media by Foreign Policy and Dimpool, a web-based diplomatic analysis center.

You can follow the Israel Deputy Foreign Minister on Facebook, Twitter, YouTube and Google+


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