Elite Model Management Hires 5W Public Relations
By
Israel News Agency Staff
New York-----August 3, 2005......5W Public Relations, the fastest growing PR agency in the US, announced today the addition of Elite Model Management to its growing roster of clientele in the Fashion & Entertainment division.
Thirty-three years after being launched, Elite is widely viewed as the world's largest and best-known agency in the fashion model business. Some of the most recognizable names and faces to ever grace the modeling industry began their careers in the Elite family.
From current cover girls Maggie Rizer, Oluchi, Adriana Lima, and Josie Maran, to industry icons Paulina Porizkova, Iman, Linda Evangelista, Naomi Campbell, Claudia Schiffer, Tyra Banks and a never-ending list of others, Elite has launched the careers of more industry superstars than any other agency in the world.
"We are very pleased to be chosen by Elite," said Ronn Torossian, President and CEO of 5W Public Relations. "Few agencies have the recognition, respect and reputation of Elite Model Management, and we’re confident that we will help Elite to continue to redefine the modeling industry.” The first order of business for the agency will be to promote the Elite Model Look competition, an international model search launched in 1983 by Elite Founder and Chairman John Casablancas that is widely known as a glamorous, high profile fashion media event that has helped launch the careers of top supermodels Gisele Bundchen, Cindy Crawford, and Stephanie Seymour.
Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the US fastest growing independent PR firm, maintains public relations practice areas specializing in technology, corporate, consumer, entertainment, crisis communications and public affairs.
Described by a leading PR trade magazine as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One,” 5W’s culture is aggressive, energetic, fast-paced and focused. The Company boasts a diversified client roster second to none, including: Fortune 100 mainstay EDS, NICE Systems, McDonald’s Corporation, Evian Bottled Water, 530 store retail chain United Retail Group/Avenue Stores, Seagram’s Coolers, Grolsch Beer, Russ Berrie & Company, multi-platinum recording artists Lil’ Kim and Twista, Trinity Broadcasting Network, NBA Star Jalen Rose, Sean John Boys, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.
This aggressive and creative public relations agency, which has several Jewish and Israel clients, was named “Boutique Agency of The Year” for 2005 by a leading PR Trade Magazine and was recently featured in the New York Times.