Photo,
Video Sharing Security Introduced By 2Pad

By
Amy Storch
Israel News Agency
Jerusalem, Israel ----- January 7, 2008 ....... A new start-up
from Israel providing both photo sharing and video sharing security
is now leading the social networking industry. The 2Pad
photo sharing and video sharing security Website offers a new
"private media sharing" concept to counter the trend
of excessive public publishing.
On-line
surfers are discovering the dangers of posting intimate personal
and family photos or videos online. The launch of 2Pad comes
as a reassurance to online communities everywhere and in support
of the US AD Councils' advertising campaign Think
Before You Post, aimed at increasing awareness of
the dangers of posting photos and videos online.
The
majority of photo and video online sharing services including
Facebook, MySpace, Flickr, Friendster and YouTube are designed
to encourage public access to the media published. With the
Internet reaching over 60 percent of households in North America
alone, user freedom has been abused by encouraging people to
share all their personal media online.
The
2Pad launch of its beta version was aimed at countering the
trend of sharing media to random contacts online provides users
with complete control when sharing their digital photographs
and videos. With the ability to decide which contact views which
media, users will not have to worry as much before they post.
Private
photos of celebrities and ordinary people have been and continue
to be up for grabs both on-line and off-line. Recently, two
men were charged with plotting to extort more than $1 million
from Tom Cruise for the actor's stolen wedding photographs.
David
Hans Schmidt, known for brokering deals involving compromising
celebrity photos and videos, and Marc Lewis Gittleman, were
arrested in July.
Actor Tom Cruise poses for a portrait at the Beverly Hills Hotel
in Beverly Hills, Calif., in this July 29, 2004 file photo.
An Arizona man who allegedly demanded more than $1 million not
to publish Tom Cruise's stolen wedding photographs has been
arrested, the actor's lawyer said.
Gittleman,
of West Hollywood, obtained photos of the actor's wedding in
Italy last year to Katie Holmes from the event's official photographer,
the complaint said.
The
photographer, identified as Joshua Bobrove, reportedly had taken
a damaged computer hard drive containing the wedding photos
to Gittleman to employ his services as a data recovery expert.
Gittleman
then made copies of photos on the drive and kept them for himself,
authorities said. He contacted Schmidt after finding a Web site
touting his abilities to broker celebrity photos.
"We
would like to see 2Pad as the photo sharing service which strengthens
personal relationships instead of seeking new friends online,"
says Aaron Boublil, CEO of 2Pad. "2Pad is the precise tool
needed to bring the privacy back to the Internet."
In
addition to being the first safe and private online media sharing
service, 2Pad is an easy-to-use service and is created with
an Ajax based friendly Web 2.0 user interface.
And it is free. 2Pad makes adding media as easy as emailing
photos or videos. One just needs to email 2pad@2pad.com and
an account is created with an Ajax based Web 2.0 user interface.
Users
send their pictures and videos by e-mail to the company, which
creates a free media mailbox with unlimited space to collect
all your media attachments in one place.
One
then decides which photos or videos to share with whom, select
the contacts and send them out. The pictures go directly to
your friends' or family member's 2Pad accounts.
"People
think sharing is a lot of fun until they realize that a picture
of their child in the bath has been viewed hundreds of times
by strangers, or when a college turns down an applicant after
searching the Net and finding dozens of pictures of the student
lying drunk on the floor," explains Susi Doring, marketing
manager at Israel media sharing site 2Pad.
"Many
users don't check their privacy and it's causing great alarm.
Sharing has hit a critical point when it gets out of hand. Pictures
are viewable not just by friends but strangers as well,"
she adds.
"This
way you can send a nice picture of yourself at a wedding to
your mom and dad, and send the picture of yourself dancing on
a table to friends," said Doring. "It's a lot more
private and it keeps things organized."
The
creators of 2Pad state that there is no limit to the number
of pictures or videos that one can store on their site. However,
there is a limit to the size of the pictures stored on the site.
There are three levels of service. With their free service,
one may store up to 1 GB. The maximum file size for a single
picture or video is 20 MB, and videos are limited to 5 minutes
in length. With 2Pad.com enhanced photo sharing service, one
can store up to 5 GB. The maximum file size for a single picture
or video is 100 MB, and videos are limited to 10 minutes in
length. With their premium photo sharing service, one can store
up to 20 GB. The maximum file size for a single picture or video
is 200 MB, and videos are limited to 20 minutes in length.
"No
one has access to your account without your password or magic
link," says Boublil. "However, one of the benefits
of 2Pad is the ease in which you can share pictures from your
2Pad with other people. To share pictures, select the pictures
you want to share, and either choose existing recipients from
your contact list, or add new people to your contact list to
receive the pictures and videos."
Boublil
says that there are two types of email you can receive from
2Pad. The first type are notifications that you or a friend
have added pictures to your 2Pad.com account. The second type
are notifications about your photo and or video sharing service.
You can easily opt out of 2Pad emails by clicking one of the
links at the bottom of the notification emails. You can also
block a specific user and stop receiving all notifications from
2Pad.
Flickr
which boasts itself as "almost certainly the best online
photo management and sharing application in the world,"
provides thousands of photos for which one can share with the
world. Flickr states: "Show off your favorite photos to
the world, securely and privately show photos to your friends
and family, or blog the photos you take with a cameraphone."
But when Flickr states "securely" many people do not
notice nor stop to think what the word securely means and the
extent of harm for which people can do with their on-line photos.
"Most
people who surf the Web know only the mere basics and not the
dangers," says Aaron Boublil, CEO of 2Pad."When they
enter and upload photos and videos to such sites as Flickr,
MySpace and YouTube they are given an option to make their photos
and videos private, but many do not know what this option means.
Many do not even see this option. At 2Pad there is no option.
There is no misunderstandings. All photos and videos uploaded
to 2Pad.com are secure and remain private. There is no room
for mistake, photo fraud or theft."
The 2Pad photo sharing and video sharing security solution comes
from an Israel start-up established in 2006 by three entrepreneurs:
Aaron Boublil, Ary Tebeka and Philippe Lumbroso. With combined
professional expertise of more than 25 years, 2Pad was created
based on the premise that photo and video sharing on the Web
can be easy, friendly and safe.




