|
Joel Leyden Seeks VC Funding for Online Reputation PR
New York --- June 14, 2012 ... His name may not be known to many outside of Jewish and Israel PR circles but his impact on the Internet has been felt by millions worldwide since he co-created the first commercial Website in Israel in 1995. Joel Leyden, who first communicated with wireless devices at the age of 11 using Amateur Radio and Morse code, has taken on the Iranians, Palestinians and Syrians defending democracy in the Middle East. Leyden co-created the cyber unit for the Israel Defense Forces, serves as a senior media consultant to the Israel Ministry of Foreign Affairs and has lectured the US State Department on social media. "The fields of online reputation management and PR are exploding," says Leyden, the CEO of OnlineReputationPr.com. "We have more people online today than ever with over 900 million using social media platforms Facebook, Twitter and YouTube. We are all wired. No matter where you look you see people standing and looking as if they are praying when they are actually checking their email and texting on their iPhones. And because of this we have more people talking about people. Both good and bad. But it is the bad that we need to address." Joel Leyden who has been the target of anti-Israel bloggers, knows the feeling of being attacked online. "Anybody can say anything about anyone," says Leyden. "And if they are knowledgeable in the field of SEO - search engine optimization - what they say can travel further on the Internet. One can buy a domain name with a person's name in it and use it. Unless it is being used in what is referred to as Fair Use for educational purposes, it would be breaching copyright and considered by most as cyberstalking. Google does an excellent job in removing hate Websites in it's search engine but they can't remove everything all of the time. And that is where online reputation management and PR kick in." Leyden explains that many clients come to him complaining that someone has attacked them online in either a personal and or business nature. Leyden and his team listen and then take immediate action. "The Internet is saturated with places where one can attack a person or business," says Joel Leyden. "From Wikipedia to business review sites such as Yelp, Tripadvisor, Insiderpages.com and Google Maps for hotels, restaurants, entertainment and shopping - there is no limit where and how false information can hurt people." "We secure domain names, create SEO rich Websites, blogs and provide a strong presence on social media sites such as Facebook, LinkedIn, Google+ and Twitter," says Leyden. "Within hours we can be addressing those who are attacking our clients and make a real difference on Google, Yahoo, Bing, AOL and other search engines. Within days we can start to control what people view about our clients. It's important. For a good reputation can be destroyed in days and we have the years of experience and skills to protect our clients." Leyden is asked if he truly has any competition. "It may appear that we do when you search for the terms online reputation management in Google," says Leyden. "But in reality I don't see one company out there doing what we do. If I could give credit to anyone it would be to Michael Fertik of Reputation.com. Michael is an attorney turned entrepreneur who works hard and has taken a good idea to a better place. But even he and his organization are not sitting down with AP, Reuters, New York Times, CNN, Le Monde or the Times of London to support their clients. They are totally online where my organization has implemented integrated marketing and PR - working online and off to create the perfect and most powerful media mix for our clients. After all, CNN, FOX News, AFP, Bloomberg and AP are not just hitting the print and broadcast mediums but their news and feature stories are coming right back to this computer online. You need to work both - the conventional and the online to create the most potent and effective solution for your clients." The
New York Times in a recent story Erasing the Digital
Past reports that online image fixers are not entirely new.
They say that for years, big corporations and those with financial
stakes in their Internet Web presence have employed online PR
professionals to edit their online reputation - often as part
of a variety of services offered by a large public relations firm,
lawyers or image consultants. Celebrities and politicians embrace the online reputation market as well as everyday people living more of their lives online, whether it’s blogging about dinner, dating or posting vacation and or business photos on Facebook, the downside to oversharing online is becoming overwhelming for many. Leyden, who feels as comfortable with source code as he does with a news release, says that he is now negotiating with several VC and technology investment groups seeking to secure over 20 million dollars to expand his global online PR operations. "Their is no dispute as to the growth of the online reputation management and PR market," says Leyden. "It's just a matter of finding the right and creative professionals who can talk HTML, SEO and ORM in the same breath."
Marketing
Social Media, SEO Professionals ask:
Can People Find Your Website?
Sponsored
By: xxxxxxxxxxxxxxxxxxxxxxx Hosted
by
|
