Morel Car Audio Speakers To Introduce Ultimo 10 Subwoofer At SEMA

By Randy Tischler
Israel News Agency

Nes Ziona, Israel ---- October 26, 2007 ..... Morel, a worldwide leader in car audio speaker components and systems since 1975, announced the release of its Ultimo 10” subwoofer, to be displayed at the SEMA show next week in Las Vegas.

Following closely on the successful debut of the Morel Ultimo 12 audio car speakers in July, the Ultimo 10 leverages the identical technology and craftsmanship that have brought the Ultimo subwoofer an extraordinary string of competition victories and glowing reviews since its release.

Awarded Best Engineered New Product by SEMA for “innovative engineering development that advances the state-of-the-art technology”, the Ultimo car speaker subwoofer will be on display in the SEMA new products showcase. In addition, just last week, the Morel car speakers entry took first place at the European IASCA finals with the Supremo component system and Ultimo subwoofer. There is no doubt that Morel is the team to beat, when it comes to sound quality.

The Ultimo subwoofer series is built to set new car speaker industry standards with a high-end sub that generates deep, controlled and accurate bass tones in smaller enclosures.

“Morel incorporated all of its renowned technical and acoustical know-how in the new subwoofer series and the market response has been extraordinary,” says Morel’s CEO, Mr. Meir Mordechai. “The new, handcrafted Ultimo subwoofer speaker is proving itself both with those who demand the highest sound quality performance, and with those who seek the power of 1000WRMS (3000W Peak).”

The Ultimo subwoofer car speaker series employs a unique paper-carbon fiber composite cone to achieve the extraordinary combination of musicality and sound pressure both in SQ and SPL applications. And like its predecessor, the new Ultimo 10 subwoofer sports a 5.1” (130mm) diameter External Voice Coil, which helps produce powerful, accurate, dynamic and musical bass notes, even under extreme conditions. Morel utilizes extra thick HexatechTM hexagonal-shaped aluminum coil wire (2-3 times thicker than standard subwoofers) for accurate music reproduction and for superior durability and power handling.

The new Ultimo subwoofer is driven by a powerful Double Magnet ferrite Motor (DMM™) design that maximizes the magnetic field (over 90% efficiency). An Xmech of +/-27.5mm and Xmax of +/-12.5mm are maintained in proportion to the magnet motor top plate and to the cone weight and diameter, resulting in minimum distortion and maximum SPL.

Morel’s uncompromising dedication to craftsmanship and sound quality have made it the choice of music aficionados the world over. The new Ultimo subwoofer car speakers series continues the tradition with an ambitious engineering and acoustic achievement.

The Ultimo subwoofer is available through Morel car audio speakers dealers worldwide. For more information, call Morel America toll-free at 877-morel-11, or visit www.morelhifi.com.

Morel, which is based in Israel, manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. With over 30 years of technological innovation and design excellence, and sold in over 55 countries worldwide, Morel audiospeakers are the choice of many of the biggest names in the music industry.

The SEMA B2B trade show is the premier automotive car specialty products trade event in the world. SEMA draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, car, truck and SUV, marine and RV markets. SEMA Show 2006 drew over 50,000 domestic and international buyers through two million square feet of exhibits.