and Don'ts For Mitt Romney in Israel
President Barack Obama, Mitt Romney
embraces Jerusalem as the capital of Israel.
Israel News Agency
Israel --- July 29, 2012 ... Owning a PR Agency, I wanted to offer
ten tips for Mitt Romney to observe during his Israel visit.
customary in the Middle East. The Obama bow to the Saudi King
is not considered customary in Israel nor anywhere else in the
Middle East. Shaking hands and being polite is all that is needed.
Just as anywhere
else in the world, it is considered polite to pose for pictures,
and you shouldnt allow Israeli Prime Minister Netanyahu
to wait for a scheduled dinner (nor, heaven forbid walk out on
him for a private meal with your wife).
will undoubtedly have many private meetings, dont get caught
on microphone speaking ill of the democratically elected leader
of the Jewish state, nor lecture their leaders publicly. Simply
show appreciation for Americas closest ally and cooperate
as they undoubtedly will with you.
a return to the pre-1967 borders wont go over well
it is lethal for Israel as nearly every mainstream American politician
As your Israel
fundraiser has gotten a lot of attention already, dont make
a bigger deal of it, fundraising is acceptable in politics worldwide
and your biggest benefactor is a self-made billionaire, the worlds
richest Jew. Its admirable, and with wealthy Americans donating
to you hard-working Americans dont think someone else built
their business they know they did. Also, dont
let one of your top fundraisers say that Muslim anti-Semitism
stems from the ongoing conflict between Israel and the Palestinians.
As you know, Muslim anti-Semitism in the Middle East predates
1967, and even 1948 and in any case is the fault of the
anti-Semites, not of the Jews.
great that you have Americans traveling with you who are fond,
supportive of, and well-respected in Israel. Off-the record sessions
with radical fringe extremists like The New Yorkers David
Remnick and Newsweeks Peter Beinart will not go over
well, as they advocate boycotts of the Jewish state. Not good
- and naturally dont admonish the US when overseas even
if your opponent does.
When in Jerusalem,
dont say that Jews cant build in all areas of Jerusalem
as no other US government (pre-Obama) had ever demanded and no
Israeli government would ever accept. Listen, and learn. Enjoy
the beauty of the capital city of Israel and pray. In Jerusalem,
Israel practicing the religion of your choice is accepted
and safe, and in this democratic nation, just like in America
people can live wherever they choose. That isnt the case
for Jews, Christians or Mormons in nearly any Arab country.
Vow not to
grant your first interview when elected to an Arabic network and
accept that with the Iranian nuclear program, Anti-Western interests
like Hamas, Islamic Jihad and Hezbollah, uprising in Syria, the
rise of extremists in Turkey and Egypt, dont blame the country
which is allied against Americas common enemies. Israel
is rooted in Western values and even with a right-wing
Israeli government, as Zionist leader Prime Minister Zeev
Jabotinsky wrote in 1929, The Jewish people all of
us, 100 percent want peace. The same holds true today.
up is appreciated. Dont make any big policy statements its
not needed. The visuals of being in Israel are good. Obama has
not visited Israel during his time in office (despite accepting
an award in Saudi Arabia, giving a major speech in Cairo, and
holding town hall meetings in Turkey).
Israel is popular in the US amongst Jews, evangelical Christians
and many others. The visuals of going to Israel are good and appreciated.
take in the amazing country of Israel. Millions of people visit
Israel from all over the world each year, and it is an amazing
special, holy country - from history to religion, even sunny beaches.
Israel has tremendous similarities to the United States
enjoy the rich and beautiful country. You will leave with an even
stronger emotional connection.
Leyden, Editor's Note: Ronn Torossian is the CEO of 5WPR, a top
25 US PR agency. He is an active Jewish philanthropist, and author
of crisis PR book For Immediate Release. He is one
of most creative and dedicated PR professionals who serves the
Joel Leyden - bringing the news from Israel online since 1995.
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