London Internet Marketing, Digital PR SEO Services To Improve With Leyden

By Herb Brandon
Israel News Agency

London --- December 6, 2008...... The Leyden Communications Internet Marketing and Public Relations Group has announced the opening of their London offices. Leyden, is the first Internet marketing company to open offices in London which integrates classic public relations, branding and advertising with Web 2.0 branding, digital PR, viral marketing and SEO optimized Web and news content placement.

"The Leyden Communications Group was born in New York in 1982," said London SEO Marketing President Joel Leyden. "We started with public relations and advertising services in the World Trade Center and then migrated to Israel in 1987. In 1995, we were approached by the Israel advertising giant Tamir, Cohen (Jacobson) to co-create Israel's first commercial Website - NetKing. And since then we have concentrated on Internet public relations, advertising, branding, and SEO - search engine optimisation for both Website and news content on the Web."

Joel Leyden, an Internet advertising and marketing pioneer, has provided professional services to commercial, non-profit and governmental organizations.

"Leyden has a proud, proven and successful track record on the Web," says Joel Leyden. "We have offered ROI on full B2B and B2C solutions for a wide variety of organizations engaged in real estate, entertainment, e-commerce, finance, debt collection, venture capital, fashion, defence, security, music, hi-tech, bio-tech and mobile Internet applications."

"But the greatest challenge Leyden has met has been to overcome the ignorance that many organizations share in the US, the UK and in Israel regarding the potent use of Web 2.0 Internet SEO and PR marketing tools. And because there is a tremendous amount of ignorance out there, many dishonest companies who state that they offer Internet marketing, SEO and PR skills deliver little if any real results. For the most part, 90 percent of the Internet marketing companies we have met create submit their clients URL to Google and then create a Google Adwords campaign. They don't and can't go beyond offering PPC ads. This leaves their clients high and dry."

"We look at the Net as a forest and optimize and use each and every tree."

Leyden, which is now bringing the best of Israel hi-tech advertising to the London advertising and PR market, points out what to look for in retaining an honest Internet marketing and SEO company in London.

"You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications London provides a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire a London digital Internet advertising and marketing firm, make certain that they have lived and worked in your target market locale.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming? And last but not least, how long have they been working on the Internet?"

Leyden concludes: "An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of London without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine."

The Leyden Communications Group London office, which provides Internet marketing, SEO and digital PR, will be directed by Joel Leyden, a native of New York who has over 25 years of professional sales and marketing experience.

"We will be offering the following professional services to the UK, England, London market: search engine optimization SEO, search engine marketing SEM, branding, Internet public relations PR, Internet public affairs, blogs, Internet optimized news media placement, Internet advertising - PPC, Internet viral marketing, Internet social networking, crisis communications, business to business, business to consumer, debt collection, non-profit, defence, gaming - for the London UK market only, real estate, trade show event marketing, media coaching, cross-cultural coaching, marketing communications, Website production and design and translation services."

Leyden states that the Leyden Communications Group has worked with a wide variety of clients ranging from Prime Ministers to mom and pop, brick and mortar stores on the Web. Leyden uses a colourful assortment of Web 2.0 Websites including Facebook, MySpace, Google, Google News, Yahoo and Google groups, YouTube, Twitter, DIGG, Blogger, Ebay, WordPress, Amazon, Flickr, Orkut, Linkedin, Knol, Ask.com, AOL, Craigslist, Friendster, Rediff and Wikipedia.

"We have several properties on the Net for which we are now launching, including the United Kingdom News Agency and the United States News Agency," states Leyden. "We are using the Israel News Agency as a working model for providing optimized news stories on the Web. Google News is a very powerful vehicle for getting ones message out there - either as a news release or a news story."

Leyden concludes: "We look at the Net as a forest and optimize and use each and every tree."

 

The above news content was edited and SEO optimized in Israel and London, UK for the Internet by the Leyden Communications Internet Marketing SEO Group - Israel, London, New York.

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