Jewish
Speed Dating Queen Expands London, New York, Paris, Israel Events
By
Gayla Goodman
Israel News Agency
Tel Aviv,
Israel ---- October 17, 2009 ..... Speed dating, a highly popular,
formalized dating system whose purpose is to encourage people
to meet a large number of new people traces its origins to Rabbi
Yaacov Deyo of Aish HaTorah. The Rabbi has said it was originally
created as a way to help Jewish singles meet and marry. Today,
Michal Matityahu, a native of Tel Aviv is ensuring that Rabbi
Deyo work is carried on and expanded.
"I saw
a need to bring Jewish singles together, Matityahu told
the Israel News Agency.
I understand the critical importance of bringing Jews together
in the Diaspora, to create an environment where they could meet
face to face."
Matityahu
has been working professionally in speed dating since 2003. In
that time Matityahu, who has offices in New York, London, Manchester
and Tel Aviv, has been responsible for over 50 marriages and thousands
of dates.
Matityahu
says that speed dating which she describes as a "fun night"
is rapidly growing and unique in that it's not a meat market,
not in a contrived way. Events are held in an up market, intimate
venues and are held in a relaxed, classy and respectful atmosphere.
Speed dating
entails where men and women are rotated to meet each other over
a series of short "dates", usually lasting from 3 to
8 minutes depending on the organization running the event. At
the end of each interval, the organizer rings a bell or clinks
a glass to signal the participants to move on to the next date.
At the end of the event participants submit to the organizers
a list of who they would like to provide their contact information
to. If there is a match, contact information is forwarded to both
parties. Contact information cannot be traded during the initial
meeting, in order to reduce pressure to accept or reject a suitor
to his or her face.
The
ideal number to have at an event is about 30 people, says
Matityahu. And making sure the female and male ratio is
equal. It's important that people feel comfortable in what could
be a life-changing event.
In Michal's
experience, speed dating events tend to be noisy and crowded,
often without a sense of intimacy. She was keen to make her events
different. One way is that she assures this it to limit the participants
to 20-30 at any one evening.
Each speed
dating event is geared towards specific age groups and those group
will range from 20 to 60 years.
In Israel
where everyone is Jewish, she makes different speed dating events
for religious Conservative (traditional Jews), vegetarians, pet
lovers and different spiritual backgrounds.
In New York,
she was recently approached by the Jewish Community Center - JCC
in Manhattan and is now planning a November 12th speed dating
event for Russian
speaking Jewish Americans.

Speed dating
queen Michal Matityahu - bringing Jews together!
Born in Tel
Aviv, Matityahu studied at the Beit Zvi acting school, spent 7
years in Haifa Theatre as an actress in many productions. She
also served as an acting teacher in Norway, Italy, England and
Israel. Although her mother tongue is Hebrew, she is also fluent
in English and French.
Matityahu
also served in the Israel Air Force where she learned much of
her team work.
This versatile
speed dating queen writes music and has played the piano from
the age of six. Matityahu loves pop ambient soft rock. She has
produced 2 singles - The Dearest Love and Alive.
She has also
studied and directed in London at the Fringe Theatre.
Matityahu
is also responsible for Jewish
Matches a one on one introduction service in London
established in 2006. She sees possible matches and suggests suitable
matches.
All of the
speed dating events that Matityahu coordinates are secular.
Matityahu
activities with singles are highly diverse. They also include
creating singles holidays for Jews from England. The next vacation
will take place departing from England to Eilat, Israel. This
Jewish singles holiday is being sponsored in cooperation with
Sabra Travel in London and Isrotel. The holiday talks place this
December. Information can be found at JHoliday.co.uk This singles
holiday was custom made for Jewish men and women from England,
France, and Israel.
As Matityahu
jumps from continent to continent, she observes several cultural
distinctions in speed dating.
The Jewish
speed dating queen states that New York is not London and London
is definitely not Tel Aviv.
"These
cultures are very different and so are the means of communication
and values that one brings to the date. For example, privacy is
very important in London, less in New York. Persistence is seen
as an asset in Israel where the man proves that he is serious,
in London that same innocent and loving persistence could wind
up in a police harassment charge."
In New York, Jewish people are not a minority. They're more open
and active. They see it as part of who they are. New York Jews
are more communicative. They have few, if no reservations about
going to a Jewish dating event.
In London,
the dating scene and how one communicates is far more conservative.
It took Matityahu much more time to develop speed dating in London.
And as the UK Jewish community is relatively small, most of the
speed dating events pass by word of mouth. But one can still find
ads placed in the Jewish Chronicle, Jewish Telegraph and
the JewPro web site.
The
English may be a bit scared and apprehensive before the speed
dating event, but come out of it communicative and happy. They
feel more relaxed and happy. Even if they didn't find the person
of their dreams, they've gone through an experience, and met new
people, communicating with them in an intimate and relaxed way,
says Matityahu.
Israel
is about 1-2 years behind New York and London when it relates
to dating, fashion and or cultural trends, says Matityahu.
Feng
Shui took about 24 months to arrive on the sands of Tel Aviv after
it first appeared in London.
When
I first tried to start something in Israel, no one knew about
it. Speed dating took quite a while. I had to explain to everyone
what speed dating was before they would even consider it. They
didn't have a clue as to what it was and how it works.
Matityahu
says that wine and mixed drinks help people to relax at her speed
dating events. That it is not so much of having a glass of Merlot,
beer or vodka cocktails as it is having something to hold in your
hand and place to your mouth. "Oral fixations always reduce
anxiety, for that reason we have cocktail parties. Most are not
hungry, but eating or drinking something calms the spirit,
says Matityahu.
Matityahu has been featured on the BBC One Show and in a new film
in the Jewish Film Festival which will come out in Londons
Jewish film festival.
What tips
would Matityahu give to Jewish women and men going into speed
dating?
"As for
dress, be more casual, but wear what you feel attractive in,"
says Matityahu. "Smart casual. Can be jeans and a nice top,
a nice dress. Come with an open mind. Even if you didn't meet
the man or woman of your dreams, maybe you met someone that you
can be friends with. When you go on-line afterwards, you can either
choose a date or a friend. You want to enlarge your circle of
friends. Come out and meet new people."
"Men
should be especially well-groomed and look like they respect themselves,"
says Matityahu.
"Funny
thing is that sometimes women come and end up also meeting good
female friends too which is great."
Additional
tips for Jewish speed dating include: listen and speak equally.
Don't let the other one speak the whole time. Don't mention old
baggage, relationships. Keep it light. Be creative. People might
get bored, avoid asking the same questions each time like: what
do you do, where do you live, how old are you. Learn about the
person, gather information by talking about other things and listening
to their body language.
Who are more
selective, men or women? "Women" says Matityahu. This
follows much documented dating research which illustrates that
women seek quality for protection of family as men biologically
are programmed to seek quantity to keep the species alive.
People
who attend these events are really interested in meeting a serious
partner, says Matityahu. These events have an excellent
reputation for meeting other like-minded individuals who are looking
for long-term relationships.
"In addition
to our speed dating events, we have created a new Website named
BeetleJooz.com that we're now working on to put together Jewish
people from around the world in various ways."
Matityahu
says that in speed dating it takes around 30 seconds for a first
impression to be made. The 6 minutes which follow only serve to
reinforce those feelings. Its a good way of deciding whether
you want to meet this person again for a whole evening.
Before and
after the speed dating event there is a break. The break also
serves to connect with those whose first impression was positive.
A 2005 study
at the University of Pennsylvania of multiple speed dating events
found that most people made their choices within the first three
seconds of meeting. Furthermore, issues such as religion, previous
marriages, and smoking habits were found to play much less of
a role than expected.
A 2006 study
in Edinburgh, Scotland showed that 45% of the women participants
in a speed-dating event and 22% of the men had come to a decision
within the first 30 seconds. It also found that dialogue concerning
travel resulted in more matches than dialogue about films.
Matityahu
has and continues to coach people on effective dating tactics
through the use of acting basics.
She provides
the following tips for women who are about to enter a speed dating
event: be open do not use body arm blocks (crossing your
arms against your chest), show and touch their hair, make prolonged
eye contact, never look down, be approachable, be perfumed and
most importantly smile.
For men
do not be rude. Do not use any suggestive remarks on the first
date, be a respectful gentleman, well groomed and show interest
in the women's mind. "When the men lean forward it shows
that they pay attention to the women, says Matityahu. "When
a man listens well it means that he can show attention to details,
even in her clothes."
For both sexes
on the first speed date - don't talk politics. Don't remark on
the last date you encountered on a speed date. Good topics
music, travel, movies and food. Matityahu says if you have passion
about something, show it. Clothing labels and brands are not important.
Judge the person by their personality, intelligence and ability
to share.
Use their
name, nothing is more important to a person. Like in an acting
audition, be original. You want to be remembered. Bring something
new, fun and interesting to the table such as an event
or exhibition that you have recently enjoyed have an anchor.
Matityahu
says that people have dated immediately after the first speed
date. "A few always decide to leave together and have a drink
on their own at a nearby restaurant or pub. Perhaps even go for
a walk by the river or the on the beach."
As for online
dating sites such as JDate , Matityahu says that people can spend
months chatting just on the basis of a photo. It's not realistic,
she says.
"In speed
dating, there is no time wasting. What you see is what you can
be getting."
Matityahu
says that the greatest assets about speed dating are that people
meet in safe and supervised environment. She adds that smoking
is not allowed in any of her speed dating events.
Matityahu's
speed dating events in London, Manchester UK occur twice a week
on Thursdays and Sundays.
In New York,
her Jewish speed dating events are held every Sunday and two Wednesdays
a month.
In Tel Aviv
speed dating events take place every Tuesday.
More information on time and dates can be found at: thespeeddating.co.uk,
thespeeddating.us and
thespeeddating.co.il.
Matityahu
also uses Web 2.0, social networking sites such as Blogger, Facebook
and Twitter to coordinate Jewish speed dating events: thespeeddating.blogspot.com
and twitter.com/Jewishspeeddate.
Matityahu's
Jewish speed dating events business expansion plans includes franchises
in Jerusalem, Haifa, Leeds, Miami, Los Angeles, San Diego, Chicago,
Philadelphia, Seattle, Brooklyn, New Jersey, Hamptons. Washington
DC, Phoenix, Toronto, Montreal and Paris.
Matityahu,
who sees a bright and productive future for Jewish speed dating,
concludes: "Each heart has its own key. Use a warm smile
and friendly eye contact to find it."
Joel
Leyden contributed to the above news story.
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