Israel
Maccabi Tel Aviv, New York Knicks And YouTube Contest

By
Laura Goldman and Joel Leyden
Israel News Agency
Jerusalem ---- October 6, 2007...... Israel basketball legend
Maccabi Tel Aviv Elite will have more than a challenge this
week when they face off in the US against the New York Knicks
at Madison Square Garden. But win or lose, both sides will have
smiles on their faces, because the proceeds of the game will
be going to Migdal Ohr, a non-profit youth village for disadvantaged
children in northern Israel.
This
will be the first time the New York Knicks hosts an international
sports team on its home court, and the New York Knicks are taking
it very seriously.
"I
am kind of hoping that we do not embarrass ourselves too much,"
said Knicks president and coach Isaiah Thomas at a press conference
announcing the game. "Maccabi Elite Tel Aviv of Israel
has long had a renowned international presence in the game of
basketball and has demonstrated the ability to compete with
teams in the NBA, we look forward to the match-up."
For
the Israel Tel Aviv Macabbi coach Oded Katash, the long awaited
match will be a homecoming of sorts. Katash, one of the best
basketball players Israel ever produced, was supposed to play
for the Knicks in 1999 before the NBA strike shortened the season.
"The
fans will enjoy the game. We plan to plan an aggressive, offensive
game. Maccabi does not have many preseason games this year so
we need to make every one of them counts," he told ISRAEL21c.
Maccabi
player Will Bynum, who briefly played for the NBA's Golden State
Warriors is looking forward to seeing his old friends that play
for the Knicks like Jamail Crawford, Eddie Curry, and Nat Robinson.
"We
can win this game. With the addition of the new players to the
Maccabi's team this year, we are ready to show that we are equal
to an NBA team," he said.
In
addition to an exciting show of US Israel sports entertainment,
the Israel Ministry of Foreign Affairs will be using the occasion
to attract more tourists and Olim to make Aliya to Israel.
The
Israel Ministry of Foriegn Affairs and the Israel Friendship
League (AIFL) have come together to create a global YouTube.com
video contest.
The
winning Israel YouTube Internet videos, which will illustrate
positive images of the Jewish state, will be viewed on the big
screens on October 11 at New York's Madison Square Garden
during the New York Knicks Maccabi Tel Aviv exhibition basketball
game.
The
Israel Video YouTube Contest video competition ended on September
30th but dozens of videos are still being submitted to YouTube
as many see the real contest as placing as many pro Israel videos
on YouTube.
The participants were asked to upload a 30-second clip to YouTube
and send a link of the video to the Israel consulate in New
York.
"We
chose YouTube as a platform because by doing it we also increase
the amount of positive videos about Israel," said the creative
project initiator and New York Israel consulate's media attache
David Saranga. "Today, a search for the term Israel yields
many inciting clips."
These results include Nazi white power videos which attempt
to trick both YouTube and YouTube's visitors by using such keywords
as "Israel" and "girls" to secure a top
position when one searches for Israel or Israel tourism.
At
the Israel US Big Apple basketball game, over 20,000 fans will
be asked to select their favorite Israel YouTube tourism video
whose creator will be awarded by the America Israel Friendship
League with a round trip flight from Israel to New York or New
York to Israel.
The
Israel YouTube Sites and Faces contest can be viewed with comments
welcomed at www.isrealli.org/maccabi the official blog of Israels
Consulate in New York.
The
Maccabi Tel Aviv - New York Knicks matchup has long been a dream
of former Maccabi star player, Tal Brody, who's originally from
the US.
"Since
our first game in the US two decades ago against the Philadelphia
76'ers, our dream was to play in Madison Square Garden against
the Knicks and to have the Jewish community and our Israeli
fans in the American filling the 19,500 seats," he told
ISRAEL21c.
"It's
a tribute to the team that has brought so much honor and respect
to Israel in winning the European Basketball Championships five
times, as well as raising the country's morale through so many
difficult times."
Perennial
Israel national champion, Maccabi TA has won two Euro league
Championships in the last several years and is considered one
of the most successful clubs in the league. It is the first
team to win back to back championships in 14 years.
The
New Yor Knicks sports team, on the other hand, has not won a
championship in 30 years and is coming off six losing seasons.
Last season, they lost 15 out of the last 19 games due to injury.
Regardless
of what happens on the court, the children of Migdal Ohr (Light
tower) in Israel are the big winners. Based in Migdal Ha'emek,
Israel's largest youth village provides a home and education
to over 6,500 orphaned, impoverished, underprivileged, and new
immigrant children.
"Migdal
Ohr provides 10,000 lunches every day," emphasized Robert
Katz, executive director of American Friends of Migdal Ohr.
The
organization was founded by charismatic Rabbi Dovid Grossman,
who picked up the nickname of the 'Disco Rabbi' for his routine
of frequenting clubs and nightspots in Migdal Haemek to try
to dissuade the town's youth from entering a life of crime.
Former prime minister Ariel Sharon once credited Grossman for
"effectively rebuilding the Jewish Nation, which the Nazis
tried to destroy."
As
part of that rebuilding effort, the Knicks - Maccabi TA game
is the highlight of a 'Hoops and Dreams Week' benefiting American
Friends of Migdal Ohr. According to honorary chairman of the
festivities, New York Daily News owner Mort Zuckerman,
"American Friends of Migdal Ohr developed a creative and
entertaining platform to share its message. The basketball game,
the gala, and other events throughout the week will help strengthen
the bond between America and Israel and ensure that Rabbi Grossman
and his staff will be able to help Israeli children for generations
to come."
The
Knicks' Thomas said he was easily convinced to become involved
in the project after hearing about Migdal Ohr's efforts.
"The
Knicks has been working two years to organize this event. I
am from a family of nine and I was one of those kids who were
at risk," he said.
The
game will be kicked off on a high note by native Israeli singer
and Broadway sensation Dudu Fisher, singing 'Hatikva'. The half-time
show will feature a special on-court ceremony celebrating the
memory of former Knicks coach Red Holzman who helped lead the
Knicks to two NBA Championships in 1970 and 1973, and was elected
into the Basketball Hall of Fame in 1985.
"The
upcoming basketball game provides a great opportunity to give
those who support Israel a chance to show the Israel they know
and love to Americans on one of the biggest and well known stages
in New York City, Madison Garden," said Saranga.
Saranga
has achieved recent public relations fame by implementing modern
marketing methods to secure a more positive image of Israel.
The
Israel consular official based in New York approached men's
magazine Maxim nine months ago.
He suggested that the Israel government and other pro Israel
groups would fly a camera crew across the Atlantic in an effort
to remake the Jewish state's public image. Israel's reputation
had suffered after last summer's war with Lebanon; in a recent
BBC poll taken in 27 countries, 56 percent of respondents considered
Israel a "negative influence" in the world, higher
than both Iran and the United States.
But Israel's real PR problem, according to Saranga, is that
Americans, particularly men aged 18 to 35, either associate
the country with war or holy relics, or don't think of it at
all. "We have to find the right hook," he told Newsweek.
"And what's relevant to men under 35? Good-looking women!"
For
a chance to cheer the yellow and blue (Maccabi's Tel Aviv colors)
team from the country with the blue and white flag, the place
to be is Madison Square Garden on October 11 at 7:00 pm. Tickets
for the exhibition game can be purchased at TicketMaster outlets,
the Madison Square Garden Box Office and www.nyknicks.com.
"We
hope that in New York those that haven't bought tickets as yet
will come and support us and pay tribute not only to the Maccabi
Team, but to Rabbi Grossman and Migdal Ohr," concluded
Brody. "It is a real mitzvah to be there."
Israel
Maccabi Tel Aviv became the first international team to win
on North American soil in 2005 when they defeated the Toronto
Raptors at Air Canada Centre.
Tickets
for the exhibition game can be purchased at TicketMaster outlets,
the Madison Square Garden Box Office and www.nyknicks.com.
Since 1995, the Israel News Agency has been vigilant on behalf
of Israel, 365 days a years, 24 hours a day.
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