Jerusalem----February 23......A new and highly potent public relations, public affairs Internet news service for commercial, non-profit and governmental organizations in Israel has been launched. Joel Leyden, president of Leyden Communications Israel and the publisher of the Israel News Agency announced the new PR news Internet placement service today.

"Ten years after having created the first Internet news source out of Israel in 1995 - the Israel News Agency - I have decided to integrate my 25 years of editorial, public relations and Internet programming skills for the placement of Israel news on the Internet," said Leyden. "I was one of the founders of the Internet in Israel, having created hundreds of Web sites, including the Israel Defense Forces, the first site for an Israel Prime Minister and the first commercial Website named NetKing. Now it's time for Internet journalism and public relations to integrate and reach a higher level."

For decades the international public relations agencies in New York, Chicago, Los Angles, London, Paris and Tokyo have relied upon one or two specialized business news placements services to secure headlines for their clients in industry, government, non-profit, IR, entertainment and hi-tech. These news placement services faxed news releases to thousands of newspapers, trade magazines, TV and radio stations for decades. But where they failed their business and government clients today in the US, Europe and Asia is by not having adapted to the Internet.

"You can't write the same business public relations news release for a print paper as you would for the Internet," says Leyden. "They are totally different mediums. The Internet is based on news searches that one makes using Google or Yahoo. When performing searches either on Google Web or Google News one must write as both an knowledgeable editor who also has the skills of an Internet marketing professional. Very few news business editors have the experience of Internet marketing and almost no Internet marketing professionals have any kind of background and experience in print or broadcast journalism."

Leyden, who operated his own public relations and advertising agency in New York's World Trade Center for several years, moved to Israel in 1987. Today he serves in many roles in Israel as an international media consultant, journalist, Internet marketing professional, Web site designer and programmer, media coach and cross cultural expert. "Both governments and businesses need to get their news out to the general public and to specialized trades, from apples and defense to food, hardware, software, health, bio tech, special events, trade shows, press conferences, casinos, clothes fashion, sports, crisis communications and cars. Whether its hi tech security systems or dating services, the end user at the keyboard is seeking products and services by inserting just a few words into an Internet search box. If the Internet search engines do not find those keywords, then you may as well be invisible."

"In Israel, we are very concerned with our branding image and take great sales efforts to market our services and products to the US, Europe and Asia," says Leyden. "Israelis have learned to localize - to establish offices in New York, Los Angles, London, Rome, Paris, Tokyo and throughout China, but they have still failed to market themselves properly on the Net. Government agencies, industry and trade organizations spend thousands of dollars on creating highly attractive and professional Web sites only to realize that they cannot be found on the Internet."

"What the Israel News Agency will be providing is a means to ensure that their news is read and placed in real time news Websites by editors, reporters and decisions makers from Washington and Jerusalem to London and Beijing." Leyden continues: "The PR news releases must find their way to the editors and consumers, news placements are essential to the life and growth of an organization. If you don't optimize your business news releases for the Internet search engines, then you may as well go out to a movie, play golf or just take a walk on a beach - in Israel.

News release placement services are a public relations agency's safety net, for when your news release is not picked up by an editor or a news reporter, then you rely on a paid secured placement. The Israel News Agency and it's professional staff of news editors and Internet programmers in Israel have the experience and the knowledge to get any business, investor or public affairs news release placed and seen on the Net's major search engines within minutes.

The very fact that you are now reading this story illustrates our Internet marketing point."

To contact the editors of the Israel News Agency, please click here.

ISRAEL NEWS AGENCY

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