IPSEOM Reveals Search Engine Optimization SEO Methods At AdTech New York

By Andy Marcus
Israel News Agency

Tel Aviv, Israel ---- November 3, 2007 ..... The Internet Public Relations SEO Marketing group - IPSEOM will reveal specialized methods of Internet marketing, advertising and search engine optimization at the upcoming AdTech trade show in New York.

"AdTech, the advertising technology trade show illustrates the very best, leading edge methods integrating bricks and mortar advertising, public relations, marketing and branding with Internet software and hardware," said Randy Tischler, CEO of IPSEOM. "But AdTech in New York must be also be recognized for bringing together some of the finest and most creative minds in search engine optimization. Not just for classic Web content to be found on Google and Yahoo, but also the optimization of news and social networking content as well."

IPSEOM specializes in maximizing companies' on-line presence and visibility by achieving top search engine placement or SEO - search engine optimization for their websites and ensuring effective media and promotional placement and exposure.

Through a systematic marketing consultative process, honed over years of Internet and PR experience, IPSEOM attains industry-leading Web presence for our clients, building brand recognition and fuellng their revenue stream.

Since 1995, IPSEOM has pioneered and refined proprietary search engine optimization methodologies that have delivered hard, proven results to dozens of clients from diverse industries, driving targeted, qualified traffic to their doorsteps.

"Search engine optimization (SEO) integrated with Internet viral marketing stands out as the most potent and cost-effective means of reaching any regional or global B2B or B2C audience," says Tischler.

"Pay-Per-Click (or PPC) and other sponsored link marketing strategies function much like traditional advertising, in which large budgets purchase desirable, high traffic real estate. Search-engine users are aware, however, that the appearance of these sponsored advertised links on their search results pages is not due to the inherent value of the advertiser. As a result, well over 70% of people will not click on such sponsored links, preferring instead the organic results."

Tischler continues: "In other words, the vast majority of people know that the real value lies in the organic search results on Google, Yahoo, MSN and AOL – the companies whose high ranking is due to their inherent value in relation to the subject being searched. Achieving search engine prominence is an ongoing, complex process, requiring constant monitoring and execution. Google's prioritization of search results is largely guided by site relevance, and site relevance is affected by such factors as the quality and timeliness of inbound and outbound links. In other words, new, search-engine-optimized content must be consistently produced and distributed across key news services, directories, blogs and other relevant websites, and all this in a dynamic and constantly evolving market environment."

"Successful organic search engine ranking, SEO optimization and Internet viral marketing and public relations to drive traffic to your site is the expertise of IPSEOM. It requires more creative skill and ingenuity than the classic advertising option, but the superior results and cost savings make it a no-brainer. For those interested in meeting IPSEOM professional on-line marketing professionals at AdTech in New York, we will be standing at the Google booth. Is there any better place to meet in New York?"

Ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

CEOs, CMOs, marketing executives, brand managers, ad execs, media directors, buyers, planners, product managers, solution providers and creative directors will discover and discuss Interactive marketing, mobile marketing, gaming, TV 2.0, SEO, social media, marketing metrics, media buying, web analytics, and behavioral target marketing at the AtTech Internet trade show in New York from November 5 to November 8 at the New York Hilton.