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Investors,
Angels, High Tech Investment Capital Sought for iSiT Software
- Google, IBM Ranked First Place Startup
By
Helen Katzman Tel Aviv , Israel ---- February 15, 2011 ...... Say you're reading a news or feature article on the Internet from Google News, The New York Times, AP, Reuters, Wikipedia or a Blog regarding a hard to believe, a new state-of-the art mobile phone that just seems too good to be true. Maybe you just read reports about violent riots in Egypt, Yemen or Iran or perhaps a news story about a raging forest fire in California or natural disaster that's occurring in some corner of the world. You saw a headline about the financial insolvency of another Europe country or the closing of your local bank. You say to yourself, "Is it a fact? Is it true?" The iSiT online, fact checking software application is being developed so that people can verify the credibility of online information in real time. This highly creative startup idea was judged as the first place winner by Google, IBM and Sun Microsystems at a Startup Weekend Israel competition. During 2010 the original team of founders reorganized themselves into a company called Isit Ltd., brought in some new key people, posted its Website at www.isitfact.com and wrote a comprehensive business plan and product roadmap to attract investment capital. Today large amounts of information found on the Internet are often subjective, reported with a bias or with intent to distort or misrepresent facts. Almost anyone can post a blog online or publish information on such sites as Wikipedia. "People have rightfully become highly skeptical of what they read online and what information they can rely upon," says David Marcus, CEO of Isit Ltd. "Online information has become the lifeblood of our work, investments, finance, business, trade, leisure, entertainment, friendships and families. iSiT? will be used by millions of people that need to quickly check the credibility of general news, finance, political, sports and entertainment and pass it on to their social networks including Facebook, Twitter, LinkedIn and YouTube. Currently there is no professional, quick and reliable method by which a person can verify the credibility of information online in real time. The award winning iSiT Internet fact checking software application fills this gap." iSiT is a
Web 2.0, Web 3.0 software application based on deep knowledge
of data base integration, a clever application of journalistic
principles and its integration with SEO algorithms. Because iSiT
is a computer generated service which takes into account changing
reliability factors, the most reliable news sources and massive
amounts of data there is no need to wait for the human response
and no need to deal with human subjectivity which might lead to
error. A provisional patent has been filed on the software application. "We envision three target Internet markets for generation of revenues: the PC market, the corporate B2B market and the B2C smart phone application market. In addition, advertising and licensing opportunities will be aggressively pursued." "We are seeking immediate investment for this Google and IBM judged award winning software application," says Marcus. "We are
speaking with a select number of VC, Angels, private investors
and capital groups from New York, South Korea, Israel and the
UK to France, Germany, Japan and China and want to widen the number
of interested parties and potential partners. When potential investors
such as Google, Microsoft, Yahoo, AOL, Facebook, HP, SONY, Apple,
ARC Angle Fund, Trident Capital, BlackRock, The Blackstone Group,
Barclays Global Investors N.A., Lehman Brothers - Wealth and Asset
Management Division, Osage Partners, Goldman Sachs, and others
whose investments are listed on NYSE, NASDAQ and AMEX equity markets
are seeking creative Internet, new media, social media, Web 3.0
software applications that could enhance their ROI they become
more than eager to share coffee with us," says Leyden. "We have
a winner. We just want to make sure that the baby is born and
developed in the most effective, practical and timely manner."
The above news content was edited and SEO optimized in Israel by the Leyden Digital PR SEO New Media Group - Israel, New York.
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