Angels, High Tech Investment Capital Sought for iSiT Software
- Google, IBM Ranked First Place Startup
Israel News Agency
Aviv , Israel ---- February 15, 2011 ...... Say you're reading
a news or feature article on the Internet from Google News,
The New York Times, AP, Reuters, Wikipedia or a Blog regarding
a hard to believe, a new state-of-the art mobile phone that just
seems too good to be true. Maybe you just read reports about violent
riots in Egypt, Yemen or Iran or perhaps a news story about a
raging forest fire in California or natural disaster that's occurring
in some corner of the world. You saw a headline about the financial
insolvency of another Europe country or the closing of your local
bank. You say to yourself, "Is it a fact? Is it true?"
The iSiT online,
fact checking software application is being developed so that
people can verify the credibility of online information in real
creative startup idea was judged as the first place winner by
Google, IBM and Sun Microsystems at a Startup Weekend Israel competition.
the original team of founders reorganized themselves into a company
called Isit Ltd., brought in some new key people, posted its Website
at www.isitfact.com and
wrote a comprehensive business plan and product roadmap to attract
amounts of information found on the Internet are often subjective,
reported with a bias or with intent to distort or misrepresent
facts. Almost anyone can post a blog online or publish information
on such sites as Wikipedia.
have rightfully become highly skeptical of what they read online
and what information they can rely upon," says David Marcus,
CEO of Isit Ltd.
information has become the lifeblood of our work, investments,
finance, business, trade, leisure, entertainment, friendships
and families. iSiT? will be used by millions of people that need
to quickly check the credibility of general news, finance, political,
sports and entertainment and pass it on to their social networks
including Facebook, Twitter, LinkedIn and YouTube. Currently there
is no professional, quick and reliable method by which a person
can verify the credibility of information online in real time.
The award winning iSiT Internet fact checking software application
fills this gap."
iSiT is a
Web 2.0, Web 3.0 software application based on deep knowledge
of data base integration, a clever application of journalistic
principles and its integration with SEO algorithms. Because iSiT
is a computer generated service which takes into account changing
reliability factors, the most reliable news sources and massive
amounts of data there is no need to wait for the human response
and no need to deal with human subjectivity which might lead to
error. A provisional patent has been filed on the software application.
"The iSiT software will provide its users with 'credibility
in a click' ", said Joel Leyden, Isit Senior VP of Marketing.
three target Internet markets for generation of revenues: the
PC market, the corporate B2B market and the B2C smart phone application
market. In addition, advertising and licensing opportunities will
be aggressively pursued."
seeking immediate investment for this Google and IBM judged award
winning software application," says Marcus.
speaking with a select number of VC, Angels, private investors
and capital groups from New York, South Korea, Israel and the
UK to France, Germany, Japan and China and want to widen the number
of interested parties and potential partners. When potential investors
such as Google, Microsoft, Yahoo, AOL, Facebook, HP, SONY, Apple,
ARC Angle Fund, Trident Capital, BlackRock, The Blackstone Group,
Barclays Global Investors N.A., Lehman Brothers - Wealth and Asset
Management Division, Osage Partners, Goldman Sachs, and others
whose investments are listed on NYSE, NASDAQ and AMEX equity markets
are seeking creative Internet, new media, social media, Web 3.0
software applications that could enhance their ROI they become
more than eager to share coffee with us," says Leyden.
Leyden, an Internet pioneer who co-created the first Website in
Israel and serves as a social networking and new media consultant
to hundreds of global organizations including two governments,
says that those industries which would benefit from IsIt Software
would be financial and brokerage firms, news, information, database
and editorial distribution services, security, intelligence INTEL
agencies, academic institutions and political parties.
a winner. We just want to make sure that the baby is born and
developed in the most effective, practical and timely manner."
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