AdPerform To Demonstrate Internet Contextual Advertising At AdTech

 

By Joel Leyden
Israel News Agency

Jerusalem ---- October 17, 2007...... AdPerform, an Internet advertising and marketing solutions company, is now leading the public relations, advertising and on-line marketing industries through the use of several effective and sophisticed Web tools.

“AdPerform is an Internet traffic broker,” says CEO Olivier Arfi. “We provide a highly potent formula of Internet marketing tools from basic banner ads, viral marketing and Google Adwords campaigns to In text, In video and search engine optimization (SEO) to secure both clients and buyers. The B2B and B2C industries that we work with in North America, Europe and Asia include e-commerce, dating sites, ringtones, jobs and employment, on-line auctions, real estate, sports, gaming, shopping, travel, hi tech, TV, maps and mobile applications.”

AdPerform, which has offices in New York, Paris, Holland, Israel and Jordan, is now in the process of expanding to Asian markets including Japan, India and China.

“For over 12 years, we worked successfully as an Internet advertising Web and new media agency where we provided concepts, design and branding for a variety of companies and organizations specializing in ecommerce,” said Arfi. "AdPerform has taken this marketing expertise and has harnessed over 20 billion advertising and marketing impressions and positions on the Internet. These sites include Facebook.com, YouTube.com, Flickr, Live, Blogger, eBay, Amazon, Go, Craigslist, About, Yahoo Groups, Google Groups and Google News. We have been recognized by several industry leaders including Google, Yahoo, Espottim, Niva and secured tops honors from the Internet SEO Marketing Awards.”

 

AdPerform was an Internet advertising pioneer in online advertising, emarketing, affiliate programs, in video, In Text, invideo ads, intext ads, ecommerce, cpc and pay per click campaigns. Perhaps most notable were their introduction and implementation into the Internet advertising world of In Text ads.

In-text Internet advertising and marketing solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the surfer to control his or her Internet experience by delivering information only when they move their mouse over a relevant word or phrase of interest.

In Video advertising is a final frontier in the monetization of Web 2.0. AdPerform was among the first to market In-Video. Back in May, Google started testing in-video text ads on YouTube.

The ads show up briefly as an overlay on the bottom 20 percent of the video, and people can then click and watch the advertisement if they want to. YouTube will share revenue from the advertising with content owners.

The ads can be targeted by geography, and the examples offered by both YouTube and AdPerform were visible from PCs in the US, Europe and Asia.

Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. Other stats show Web video ad spending represents just under a tenth of a percent of the $250 billion total U.S. ad market. Yet marketers are really excited about it.

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) recently announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005. The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006 represent a 32 percent increase over the same period in 2005, and a 15 percent increase over Q3 of 2006, estimated at slightly under $4.2 billion.

"The continued growth in Interactive advertising is clearly based on marketers' recognition that they connect with consumers most effectively through Interactive media," said IAB CEO and President, Randall Rothenberg. "The increase underscores marketers' understanding that Interactive advertising can engage consumers, build brands and sell products and services," he continued.

"Smiles is what it is all about," says Arfi. "We are witnessing a win-win situation between both media buyers and Internet media news, video and commercial outlets as they extract a huge chunk of an estimated 20 billion dollars in on-line revenue spending for 2007. While conventional advertising and PR agencies are still scratching their heads trying to figure out the difference between a 30 second spot on television and in text and in video Internet advertising, our affiliates, our buyers and our many global clients are enjoying unprecedented market share. AdPerform will be attending AdTech in New York and we invite those who are not yet using this new Internet advertising technology to stop by our booth. Within minutes, they will be smiling as well."