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How HR Finds Jobs For Social Media, SEO, Integrated Marketing Professionals
By
Joel Leyden New York, NY --- November 8, 2011 .... As social media becomes the most powerful means for communication with over 700 million members just on Facebook, the challenge for HR to secure integrated marketing professionals increases. In fact, it has become almost a nightmare to find a true, social media professional who understands the entire digital marketing forest and not just the trees. Many human resource professionals question as to why it is so difficult to find qualified social media professionals, let alone knowing what questions to ask. Selecting the wrong candidate for a social media position will cost the company both time and money and jeopardize the HR client relationship. The Leyden Digital PR, Reputation Management, Social Media Group, digital marketing pioneers who have been operating on the Web since 1995, will provide a few answers. What we are witnessing is a clash of cultures. Age cultures between decision makers who are 40 plus, those who have vast, classic experience in market research, B2B, B2C, print display advertising, TV, radio advertising, branding and PR media placement and those who are in their 20's and 30's who were born into social media platforms. For those who wake up with Facebook, Twitter, YouTube, Google+ and go to sleep tapping on MySpace, Bebo, Friendster, hi5 and Orkut on their iPhones. From pharmaceutical, consumer healthcare, packaged goods, electronics, computers, textiles to food, entertainment, transportation, real estate, defense and security the basic parameters for which talent acquisition seeks are the same. My first advice to HR and executive recruiters is go for experience. Over 10 years for digital and at least the same for classic media. Go
for those who have a touch of grey yet embrace Facebook and Twitter
as they do their own children. There are not many who are in their
late 40's and 50's who know social media platforms inside out
- but they are out there. Just take a look at the monumental,
digital work that former Apple CEO Steve Jobs was responsible
for. One must be able to understand how classic print and broadcast media can bounce to and from digital media. Once this action has been done, the clients that the social media, digital PR professional is serving will see an increase in revenue by at least 20 percent. The case for using social media is illustrated by the facts. Twitter has over 175 million registered users, LinkedIn over 100 million registered professionals - 100 percent growth in less than a year. Facebook enjoys over 700 million users worldwide with 320 million users logging on to Facebook every day - representing a 40 percent growth in daily usage in 12 months. Over 200 million users access Facebook through mobile devices - a 200 percent increase in 12 months. Over 95 million tweets are sent on Twitter every day - a 250 percent increase from 2010 to 2011. And Flickr has grown 25 percent from 2010 to 2011. Social media networking not only provides businesses and governments the opportunity to share information in a one-to-many dynamic, it also makes it possible to learn even more about the consumers and voters with which they are interacting. Being able to track and mine engagement interactions is essential to integrated marketing. Companies are more likely to have highly effective marketing when they use integrated marketing tools. Of those polled, larger companies are more likely to adopt marketing automation solutions, with 47 percent of large companies having done so, as compared to 38 percent of midsize companies and 29 percent of small companies. So how does the HR, executive recruiter and head hunter employment staffing professionals filter through what is true and what is exaggerated when they interview social media, integrated marketing professionals for executive positions? First start with some cold hard facts. Ask, how many friends do you have on Facebook? This will provide a clear indication as to how much time and effort they have spent on this social media platform. If the answer is under 4,000 friends, move on. Ask, how many people are following you on Twitter? How many YouTube videos have you uploaded? What kind of social media software do you use to monitor traffic and posts? One does want to control content in social media as word of mouth and viral marketing must be only positive. What negative posts and comments must be either addressed or deleted. What mobile apps do you use and which would you suggest to your clients.
Ask, how do you place news stories on the Web? Do you use Google News, PRNewswire, PRWeb, RushPRNews, CNN iReport, and other news media distribution channels. Can you show me your Blogs and Podcasts? Can you show me Blogs that you use such as FreeRepublic and the Huffington Post? How many global languages should a Website offer and should one use FLASH or just plain graphics? Do
you use SEO - search engine optimization for your news stories?
How does SEO work? Now
switch to the classic. Ask, what do you prefer to use 4 color
bleed display ads or black and white? How long was the length
of the last radio and or TV ad copy you placed? How often do you
use focus groups? Can you tell me something about how they work?
Which companies have you witnessed using social media? Can you tell us about Old Spice, the Barack Obama presidential campaign, the BeatCancer non-profit campaign, the Evian - Roller Babies, Starbucks, Dove - Evolution, Google - Parisian Love, We Con The World parody on the Hamas supported flotilla effort, Ideeli clothes, and Dunkin’ Donuts with its Keep It Coolatta campaign. An effective marketing strategy will improve sales and marketing performance by focusing on the right audience with targeted messages and offers through with a variety of integrated print, broadcast and cost-effective online digital channels. Lastly, ask the social media, digital marketing candidate - where does marketing process begin today? If they do not respond by saying market research followed by a search engine optimized Website as an anchor which is then pushed through social media and online news media outlets, move onto the next candidate. The Leyden Digital PR, Social Media Group provides both retainer and project services to corporate, governmental and non-profit organizations. We also specialize in providing training seminars for social media, crisis communications, online reputation management, digital branding and integrated marketing.
The above news content was edited and SEO optimized in Israel by the Leyden Digital PR SEO New Media Group - Israel, New York, Hartford.
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