Leyden Communications Inc. was established in New York City, with PR offices at the World Trade Center, by Joel Leyden in 1982. The public relations organization was responsible for providing a variety of international marketing, PR, media, branding and business development services for some of the world's largest commercial, governmental, political and non-profit organizations. In 1987, Joel Leyden relocated to Israel and established Leyden Communications (Israel).

Mr. Leyden was the first in Israel to create an on-line news site, accredited by the Israel Government Press Office in 1995 - Israel News Agency. Created the first global Web site for a humanistic cause. First to provide Internet access to a civilian population under war. First to co-create Israel's first commercial E-commerce Internet portal and first to create a Web site for an Israel Prime Minister. Leyden's professional understanding of Israel PR, Internet public relations, Internet marketing, SEO E-Commerce / E-Business, social networking, videos, extensive work with ISP's and integrating "Brick and Mortar" into WAP / ASP, has earned him First Place Ranking in the majority of the Web's search engines, including: Google, Google News, YAHOO, and MSN.

Leyden Israel PR provides Internet marketing, SEO (search engine optimization) E-commerce, business development, new product development, market research, media planning, advertising copy, new media, graphics, layout and design, domestic and international placement of news releases and camera - ready advertising, cross-cultural training, sales training, multimedia presentations, annual reports, special events, audio-visual production, Internet design, Israel Internet marketing, media tours, press conferences, event marketing, reputation management, brochures, catalogs, translation services and satellite video conferencing communications for hi-tech, Israel real estate, Jewish non-profit, Israel governmental, entertainment, health care, legal, Israel Judaica, food, travel, tourism, and telecommunications industries.

Joel Leyden's professional marketing performance and success has been documented by dozens of Israel's leading governmental and commercial Hi-Tech and security organizations. In addition to his Israel PR and Israel Internet marketing, SEO commercial life, Leyden has run the New York City marathon, has served in the IDF Combat Engineers, the IDF Spokesperson's Office, Israel Border Police (MAGAV), engages in several Jewish and Israel charities, is an outspoken father's and children's rights activist for equal access and shared parenting and is a loving, responsible dad of three children.