Affinity Services (HAS) Launches Support Israel Credit Card
Israel News Agency
7, 2005.......Heritage Affinity Services (HAS) has just launched the "HAS Advantage"
card, the first ever support Israel credit card in the United States, issued in
conjunction with US Bank and Visa.
charities and organizations in Israel and the U.S such as poverty, education,
social services, victims of terror, museums, scientific advancement, and healthcare
are already involved in our program which went live last week with a soft launch.
The official launch begins in November, with a major PR and advertising campaign
targeted to the Jewish community.
Affinity Services, in conjunction with US Bank and Visa, introduces HAS Advantage,
the first-ever Visa Platinum card that offers great rewards and gives cardmembers
an opportunity to support Israel-related charities with every purchase.
to Karin Dimant of HAS, the card has two main functions. The first is a donation
to the charity of the cardholder's choice every time the card is used and the
second is a comprehensive rewards program in which the cardholder receives a point
for every dollar spent.
bodies joining The HAS Advantage Card program benefit in three ways: tap into
a new, innovative and constant revenue stream (without the cost of soliciting
new donors) receive invaluable exposure to new target markets as well as a platform
to connect with existing supporters, increase bottom line constituent base.
Affinity Services is providing these benefits at no cost to the organization.
Rewards program HAS points can be redeemed for a multitude of tangibles such as
domestic travel in the United States on any airline, gift certificates at major
retailers, valuable merchandise such as electronics, appliances household items
and apparel, Judaica.
Israel related rewards part of the program (helps us define our uniqueness) include
miles on EL AL Airlines, room nights at the Dan and Sheraton hotel chains, rental
cars from Avis and Budget, and a multitude of other great rewards. In addition,
HAS promotes tourism to Israel and purchase of Israeli products by providing great
travel rewards, discounts and future double points at venues throughout the country.
Heritage Affinity Services has spent tremendous time and effort developing an
all encompassing credit card program specifically targeting the Jewish community.
purpose is to create a strong bond between Israel and the American community at
large," said spokesperson Ronn Torossian. "The HAS Advantage card transforms
every day spending into a charitable opportunity, as well as a rewarding experience
for the cardholder. Thus, cardholders feel an emotional and financial tie to the
land and people of Israel."