Google Hires New Israel PR Agency For Adwords, Advertising, Branding

By Joel Leyden
Israel News Agency

Ra'anana ----- February 16, 2008 ....... Google Israel has retained a new PR agency in Tel Aviv. Stern Ariely Public Relations was choosen by Google Israel replacing Euro Tel Aviv.

Stern Ariely will be responsible for advancing Google's branding, coordinating special events in Israel and promoting Google Adwords as a means for helping surfers to find any product or service they desire in either Hebrew or English.

Google is the world's most popular Internet search engine, having replaced Yahoo, Lycos, Alta Vista and several others search engines through aggressive, creative development and marketing.

Google, which has been active in Israel since 2002, opened their Tel Aviv office as part of its global physical expansion program. Google Israel focuses on its improving directed advertisements in its search engine, and on selling services to the Israel advertising market. Google Israel has and will continue to hire people with connections to Israel advertisers. Only a handful of people in Israel and SEO professionals will be hired at this stage.

"This important addition to Google's growing number of offices will further enable us to provide our search experience and advertising services to users, advertisers and partners in Israel," the company said. Google Israel is led by Meir Brand who serves as country manager.

Who is Google? Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine - an easy-to-use free service that usually returns relevant results in a fraction of a second.

When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search more than two billion images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.

Google is a public and profitable company focused on search services. Named for the mathematical term "googol", Google operates web sites at many international domains, with the most trafficked being www.google.com. Google is widely recognized as the "World's Best Search Engine" and is fast, accurate and easy to use. The company also serves corporate clients, including global and Israel SEO advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."

SEO is short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Google also provides ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web, while the Google Deskbar (beta) puts a Google search box in the Windows taskbar so you can search from any application you're using, without opening a browser. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.

As Google enters the Israel market beyond it's basic service in Hebrew, SEO or Internet search engine optimization has gone into overdrive. The leading SEO in Israel, Leyden Communications Israel, which has been creating and optimizing Web sites in Israel for 10 years is now focusing on the PR market.

This new and highly potent public relations, public affairs Internet marketing news service for commercial, non-profit and governmental organizations in Israel was launched several months ago.

Israel Internet marketing and SEO - search engine optimization - is now in greater demand in Israel as Israelis try to find themselves on the search engines. Joel Leyden, president of Leyden Communications Israel and the publisher of the Israel News Agency announced the new PR SEO news Internet placement service.

Stern Ariely PR was most likely chosen by Google Israel given its association with the GCI Group. GCI is a global leader in the public relations industry. Its success extends across four practices areas, including healthcare, corporate, consumer and digital media. The PR firm is committed to supporting the business objectives of its clients through superior industry knowledge and measurable solutions. GCI serves a broad base of multinational clients including Dell, Lowe's, Nike, RadioShack, Schick, Boehringer Ingelheim and Starbucks. It was winner of PR Week's 2004 Campaign of the Year Award for its work on behalf of Medtronic.

Pupi Ariely and Ronit Stern will manage the Google Israel account.

Google Israel holds many seminars in Israel and cooperates with the Israel Export Institute.
The Israel Export Institute and Google Israel recently joined forces in promoting and hosting a one day conference on Internet marketing, SEO, Google Adwords and Google Adsense. Over 500 people attended the Internet marketing conference in Tel Aviv. But transcending digital advertising was a tone of peace which was expressed by Israel Export Institute Director General Yechiel Assia.

"I'm the world's number one believer in that good business makes for good stability and regional peace," Assia told the Israel News Agency in an exclusive interview. "The Internet transcends borders, cultures, religion, gender and age. It has become the most valuable tool for the business person to utilize in creating new trade partners, for gathering business intelligence and increasing market share. I am very proud of the successful joint effort that the Israel Export Institute and Google Israel created in hosting the first international Internet marketing conference."

The Israel Export Institute is a non-profit organization which was established in 1958. The Israel Export Institute has over 2,600 member companies, which together produces over ninety percent of Israel's industrial exports (excluding defense exports and diamonds).

Assia said that only a year ago only 50 to 60 thousand people visited the Israel Export Institute Website, whereas today the Website now has over a million visitors a month.

Google has been on the leading edge of Internet technology for many years. A recent service that Google has launched is Google Talk, a downloadable Windows application from Google that enables Gmail users to quickly and easily talk or IM with their friends for free. Google is focused on developing innovative technologies that enhance people's lives, and Google Talk encourages and simplifies instant communication across the web. "At Google, we're continually investing in areas where we can make technological change, and we recognize the importance of efficient instant communications and information exchange," said Georges Harik, director, Product Management, Google Inc. "Google Talk further enriches our users' communications experience, whether they choose to communicate via email, IM, or a call."