SEO
Internet Marketing Pros From Israel Attend Google Developer
Day
By
Israel
News Agency Staff
Jerusalem,
Israel ---- May 16, 2007 ...... Google has announced that Google
Developer Day sessions, originally planned for Googles
Mountain View offices, will now be held at the San Jose McEnery
Convention Center.
The Google
Developer sessions will take place on Thursday, May 31, from 9:00
a.m. - 5:30 p.m. at 150 West San Carlos St., in San Jose.
Google
states that they are coordinating this special event for developers,
SEO search engine optimization, Internet marketing professionals,
Google adwords advertising and public relations specialists in
order to accommodate overwhelming demand by the SEO and Internet
marketing industry.
Google Developer
Day sessions will be held on Thursday, May 31, at the San Jose
McEnery Convention
Center from 9:00 a.m. to 5:30 p.m. Afterward buses will shuttle
attendees to a party at Googles Mountain View campus.
Google Developer
Day is a global event featuring workshops, keynotes and discussions
on Googles APIs and developer tools. Focusing on the theme
Building Blocks for Better Web Applications, Google
Developer Day will explore innovative uses of Google developer
products to create and enhance applications, integrate with Google
services and reach millions of users on Google and beyond.
Google Developer
Day events will also be held in Mountain View/San Jose, Sao Paulo,
Madrid, London, Paris, Hamburg, Moscow, Tokyo, Beijing and Sydney.
For agendas,
schedules and other information see the Google Developer
Day Web site: www.google.com/events/developerday
Google's innovative
search technologies connect millions of people around the world
with information every day. Founded in 1998 by Stanford Ph.D.
students Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted advertising
program, which is the largest and fastest growing in the industry,
provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users. Google is headquartered
in Silicon Valley with offices throughout North America, Europe,
Israel and Asia.
Google opened up research and development offices in Israel in
2002. Not in the virtual sense, but rather with offices, carpeting,
windows (not Microsoft but physical ones), desks, secretaries,
telephones (fixed land lines, not VoIP), a kitchen, conference
room, toilets, marketing staff and coffee. Their Tel Aviv offices
have been expanding rapidly and have been responsible for coordinating
several Internet marketing awareness campaigns with both private
and governmental organizations. Google Israel recently held an
information and marketing advertising day with the Israel Export
Institute.
Google is
the world's most popular Internet search engine, having replaced
Yahoo, Lycos, Alta Vista and several others search engines through
aggressive, creative development and marketing.
Google, which
has been active in Israel since 2002, opened their Tel Aviv, Israel
office as part of its global physical expansion program. Google
Israel focuses on its improving directed advertisements in its
search engine, and on selling services to the Israel advertising
market. Google Israel has hired dozens of people with connections
to Israel advertisers.
"This
important addition to Google's growing number of offices will
further enable us to provide our search experience and advertising
services to users, advertisers and partners in Israel," the
company said. Google said that it has appointed Meir Brand as
country manager and its first employee of Google Israel, and that
it is looking to hire others for its local strategic sales activities.
Who is Google?
Google's founders Larry Page and Sergey Brin developed a new approach
to online search that took root in a Stanford University dorm
room and quickly spread to information seekers around the globe.
Google is now widely recognized as the world's largest search
engine - an easy-to-use free service that usually returns relevant
results in a fraction of a second.
When you visit
www.google.com or one of the dozens of other Google domains, you'll
be able to find information in many different languages; check
stock quotes, maps, and news headlines; lookup phonebook listings
for every city in the United States; search more than two billion
images and peruse the world's largest archive of Usenet messages
-- more than 1 billion posts dating back to 1981.
Google is
a public and profitable company focused on search services. Named
for the mathematical term "googol", Google operates
web sites at many international domains, with the most trafficked
being www.google.com. Google is widely recognized as the "World's
Best Search Engine" and is fast, accurate and easy to use.
The company also serves corporate clients, including global and
Israel SEO advertisers, content publishers and site managers with
cost-effective advertising and a wide range of revenue generating
search services. Google's breakthrough technology and continued
innovation serve the company's mission of "organizing the
world's information and making it universally accessible and useful."
Google also
provides ways to access all this information without making a
special trip to the Google homepage. The Google Toolbar enables
you to conduct a Google search from anywhere on the web, while
the Google Deskbar (beta) puts a Google search box in the Windows
taskbar so you can search from any application you're using, without
opening a browser. And for those times when you're away from your
PC altogether, Google can be used from a number of wireless platforms
including WAP and i-mode phones.
As Google
enters the Israel market beyond it's basic service in Hebrew,
SEO or Internet search engine optimization has gone into overdrive.
The leading SEO in Israel, Leyden Communications Israel, which
has been creating and optimizing Web sites in Israel for 10 years
is now focusing on the PR market.
This new and
highly potent public relations, public affairs Internet marketing
news service for commercial, non-profit and governmental organizations
in Israel was launched several months ago.
Israel Internet
marketing and SEO - search engine optimization - is now in greater
demand in Israel as Israelis try to find themselves on the search
engines. Joel Leyden, president of Leyden Communications Israel
and the publisher of the Israel News Agency announced the new
PR SEO news Internet placement service.
"Ten
years after having created the first Internet news source out
of Israel in 1995 - the Israel News Agency - I have decided to
integrate my 25 years of editorial, public relations and Internet
programming skills for the SEO placement of Israel news on the
Internet," said Leyden. "I was one of the founders of
the Internet in Israel, having created hundreds of Web sites,
including the Israel Defense Forces, the first site for an Israel
Prime Minister and the first commercial Website named NetKing.
Now it's time for Internet journalism and public relations to
integrate and reach a higher level."
For decades
the international public relations agencies in New York, Chicago,
Los Angles, London, Paris and Tokyo have relied upon one or two
specialized business news placements services to secure headlines
for their clients in industry, government, non-profit, IR, entertainment
and hi-tech. These news placement services faxed news releases
to thousands of newspapers, trade magazines, TV and radio stations
for decades. But where they failed their business and government
clients today in the US, Europe and Asia is by not having adapted
to the Internet. By having ignored SEO.
"You
can't write the same business public relations news release for
a print paper as you would for the Internet," says Leyden.
"They are totally different mediums. Israel Internet marketing
has changed the way we work. The Internet is based on news searches
that one makes using Google or Yahoo. When performing searches
either on Google Web or Google News one must write as both an
knowledgeable SEO editor who also has the skills of an Internet
marketing professional. Very few news business editors have the
experience of Internet marketing and almost no Internet marketing
professionals have any kind of background and experience in print
or broadcast journalism."
SEO is short
for search engine optimization, the process of increasing the
amount of visitors to a Web site by ranking high in the search
results of a search engine. The higher a Web site ranks in the
results of a search, the greater the chance that that site will
be visited by a user. It is common practice for Internet users
to not click through pages and pages of search results, so where
a site ranks in a search is essential for directing more traffic
toward the site. SEO helps to ensure that a site is accessible
to a search engine and improves the chances that the site will
be found by the search engine.
As Israel
Internet SEO pioneers, Leyden was responsible for co-creating
Israel's first commercial Web site in 1995 - NetKing - ( featured
on CNN, AP and Reuters) and producing dozens of other historic
and award-winning Internet Web sites for commercial, governmental
and non-profit organizations. Among our many Internet SEO clients
are the Israel Defense Forces where Leyden assisted in creating
the IDF's first Web site and provided the IDF with global Internet
SEO marketing and web promotion solutions. Leyden also created
the first Website for an Israel Prime Minister.
Brand previously
held executive positions at AOL Time Warner, Microsoft, Booz Allen,
Excite@Home and Hamilton. Google did not say when the Israel office
would officially open. Google recently hired 17 securities firms
to help underwriters Morgan Stanley and Credit Suisse First Boston
sell $4.2 billion of the company's stock. Morgan Stanley, CSFB
and Allen & Co. were appointed last month to run Google's
stock sale. In Thursday's SEC filing, the company said it will
sell more than 14.1 million shares, which would raise $4.14b.
at Google's current share price.
Google has
been on the leading edge of Internet technology for many years.
A recent service that Google has launched is Google Talk, a downloadable
Windows application from Google that enables Gmail users to quickly
and easily talk or IM with their friends for free. Google is focused
on developing innovative technologies that enhance people's lives,
and Google Talk encourages and simplifies instant communication
across the web. "At Google, we're continually investing in
areas where we can make technological change, and we recognize
the importance of efficient instant communications and information
exchange," said Georges Harik, director, Product Management,
Google Inc. "Google Talk further enriches our users' communications
experience, whether they choose to communicate via email, IM,
or a call."
In the area
of SMS and Internet mobile phone messaging Google lags behind
as companies such as CallUp take the lead. CallUp Net is one of
the world's leading messaging software providers which designs
scalable, reliable, creative, sophisticated and low-cost SMS,
VAS, and MMS messaging software systems specifically for telecommunications
carriers. CallUp is respected for its messaging software and hardware
which is based on open telco architecture that leverages existing
Internet and telephony infrastructures.
Unitronics,
The One Computers Group, Motorola Israel, Strauss-Elite Foods,
Delta Galil Textiles, Charley Levine Public Relations, Gitam BBDO
Advertising, Mazada Israel Egypt Tours Tourism, Psoherba Health
Products, HebrewOnline Schools, CallUp, Ubifone, Matsa Art Auctions,
Aerodan Defense Systems, Bardugo Israel Events, GPS 4 Rent, Judaica
Web Store, Israel Military Products, Talit Jewish Online, Israel
Antiques, Jerusalem Webcam, Aladdin Jaffa Restaurant, INFOLIVETV
News and Swift-Find, Israel Anglo Singles, Israel Anglo Homes
and Real Estate, Dr. Mark Klein for US President, Fathers 4 Justice
Israel for Equal Access, Shared Parenting and Joint Child Custody
recently retained Leyden for their Internet marketing, advertising
and SEO activity. Leyden is presently retained by over two dozen
leading Hi-Tech, governmental, private and non-profit organizations
in Israel for Internet search engine optimization.
Leyden SEO
Israel Internet marketing services are now preparing to open up
offices in China, Europe and North America. The company is now
also engaged in creating SEO software for worldwide distribution.
Google recently
made an excellent and historic catch. Vint Cerf, one of the original
pioneers of the Web, has just joined the Google team. Cerf is
the guy who developed the TCP/IP communications protocol that
directs all packets of information from servers to users. He is
also Google's newest employee. Cerf joins the search giant as
its "chief Internet evangelist" on October 3rd having
defected from MCI Inc. where he served for 11 years as the Sr.
Vice President of Technology Standards. Cerf is Google's highest
profile employee, ever. He solidified his place in history back
in the early 1970's with the development of the Internet's primary
protocol.
He will continue
to work with the NASA Jet Propulsion Laboratory on a project aimed
at an Internet connection for space flights, and will remain as
chairperson of the Internet Corporation for Assigned Names and
Numbers (ICANN). Calling his new position his "dream job",
some of Cerf's comments might shine a light on what is happening
in the deepest recesses of the Googleplex.
SEO search
engine optimization was put to good use for many humanitarian
US, Europe, Asia and Israel Web sites which needed urgent top
position placements on Google as a result of Hurricane Katrina.
SEO is now illustrating it's power through highly effective Internet
marketing - marketing which is now saving lives.
The Israel
News Agency noticed a Website that we wanted to point out
to the Internet SEO and SEM community. SEMcares.com exists to
rally the Search Engine Marketing community to help those in need
due to Hurricane Katrina by volunteering SEO and SEM skills to
generate awareness and financial aid by delivering visitors to
reputable and deserving relief organizations. If any of you can
help, this site might be a good place to start.
Recently,
Leyden spearheaded the international advertising and PR campaign
to confront Iran in its Holocaust cartoon contest. The Israel
SEO Internet marketing and advertising firm sponsored an SEO contest
which resulted in Web sites from Israel coming up in first place
on Google Web searches with objective and accurate information
on the Holocaust.
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