Free
Web 2.0, SEO, Social Networking, Digital PR, Internet Marketing
Seminar In Israel
By
Herb Brandon
Israel News Agency
Tel
Aviv, Israel ---- May 28, 2009 ...... A free Web 2.0 social networking
seminar will be provided to the Anglo Saxon community in Israel
next week. This digital PR and Internet marketing networking event
will be held on June 4 in Kfar Sava, a northern suburb of Tel
Aviv and is being advertised on Facebook.
"We are
seeking means to put unemployed and underemployed marketing, sales
and advertising professionals who came to Israel from the US,
Canada, England, South Africa and Australia back to work,"
says Joel Leyden, an Internet marketing pioneer credited for co-creating
Israel's first commercial Website back in 1995.
Web 2.0 refers
to the advanced second generation of Web development and Web design.
It is characterized as facilitating communication, information
sharing, interoperability, and collaboration on the Internet.
It has led to the development and evolution of Web-based communities
such as Facebook, MySpace, LinkedIn, YouTube, Twitter, Blogs,
Google Adwords, eBay, hi5, Friendster, Metacafe, Amazon, WordPress,
Blogger, Flickr, Yahoo and Google Groups, Wikis, DIGG, with hosted
services, search engine optimization (SEO) and web applications.
"As we
lack many natural resources, Israel was forced to become a nation
rich in brain power," says Leyden who has Internet marketing,
PR and SEO offices in both Ra'anana, Israel and in London.
Israel can
boast of many accomplishments including that the cell phone was
developed in Israel by Israelis working in the Israel branch of
Motorola. Most of the Microsoft Windows NT and XP operating systems
were developed by Microsoft-Israel. The Pentium MMX Chip technology
was designed in Israel at Intel and voice mail technology was
developed in Israel. Both Microsoft and Cisco built their only
R&D facilities outside the US in Israel.
The technology
for the AOL Instant MessengerICQ was developed in 1996 by four
young Israelis. Israel has the highest ratio of university degrees
to the population in the world. Israel produces more scientific
papers per capita than any other nation by a large margin - 109
per 10,000 people - as well as one of the highest per capita rates
of patents filed.
In proportion
to its population, Israel has the largest number of startup companies
in the world. In absolute terms, Israel has the largest number
of start up companies than any other country in the world, except
the U.S. (3,500 companies mostly in hi-tech).
With more
than 3,000 high-tech companies and startups, Israel has the highest
concentration of hi-tech companies in the world -- apart from
the Silicon Valley, US. Israel is ranked number 2 in the world
for venture capital funds right behind the US. Israel has the
highest ratio of university degrees to the population in the world.
"Many
of the engineers, international marketing (Marcom) and sales professionals
who have worked on these projects are natives of the US, Canada,
South Africa and the UK who have made Aliya to Israel. But the
large majority of Anglos in Israel are not involved in hi-tech
or the Internet. Many are still working in classic public relations,
marcom, translation, tourism, telemarketing and or advertising.
As such, they are being dealt a large blow by the current global
recession and many are being laid off."
Leyden adds:
"If we can train these English speaking professionals to
work the Web in the areas of Internet marketing, SEO, digital
PR and viral marketing, they will then find themselves employed
with skills which are in high demand. Classic and expensive print
and broadcast advertising have been slashed and replaced with
cost-effective and far reaching Internet marketing, SEO and digital
PR. The purpose for creating this free seminar is to avoid a brain
drain and to keep these intelligent and highly educated Anglos
in Israel."
The online
advertising market is estimated at $45.7 billion according to
New York based research firm EMarketer Inc. This Internet advertising
and marketing arena is seen as being recession proof as both large
and medium sized global businesses are investing more monies in
optimized Websites, blogs and direct mail activities generated
through Web 2.0 social networking.
Speaking at
the free Internet Marketing, SEO and Digital PR seminar will be
Joel Leyden, President of the Leyden Communications Internet Marketing,
SEO and Digital PR Group and Managing Director of LondonSEOPr.com
in London, UK, Kelli Brown, a highly respected Internet consultant
in online B2B and B2C social networking and Larry Butchins, one
of the leading English marcom professionals in Israel who recently
made the jump into Web 2.0.
This free
Israel Anglo Internet Marketing, SEO and Social Networking event
is being sponsored by the Bernard
Leyden Israel Memorial Fund.
Internet
Marketing SEO Professionals ask:
Can
People Find Your Website?
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