Frankenstorm
- Will Hurricane Sandy Be Our Last Storm - Check Facebook
Joel Leyden
working disaster relief in Haiti.
Tools include: laptop, generators, social media, SEO, coffee.
By
Joel Leyden
Israel News Agency
New
York, NY --- October 28, 2012 ... What happens when warm air meets
cold air? A breeze, a soft wind is formed. Perhaps a cloud.
Maybe even a thunderstorm.
As
Hurricane Sandy slowly marches up the Eastern coast of the US,
alarms of "Frankenstorm", of a super monster which will
grow and consume us is heard on every radio and TV station. Using
computer software, weathermen or highly attractive female meteorologists,
tell us that the rare meeting of a late season tropical hurricane,
kissing an early winter storm coming from the US West and a cold
blast of arctic air from the North will take place. That Hurricane
Sandy, as large and as lethal as she already is, will interlock
with the Western winter storm and the northern frigid air.
The
name Frankenstorm came from James Cisco, a forecaster with the
federal government's Hydrometeorological Prediction Center in
College Park, Md.
Social media has embraced the term Frankenstorm with Facebook
and Twitter coming alive with alerts being posted everywhere from
North Carolina, Washington, D.C. and Philadelphia to the New Jersey
shore, Long Island and Hartford, Ct.
Cisco first
used the name Thursday afternoon in an online report and the description
of the largest storm to ever slam the United States could not
be more accurate. Frankenstorm is expected to provide many tricks
and very few treats for Halloween. Among the surprises are high
winds reaching over 70 miles per hour. And heavy rains. Snow up
to two feet. Between the rain saturating the ground and the wind
- trees will come down on roads, houses and cars. No electric.
No infrastructure.
Now let's
add a full moon with tides being at their highest - coastal floods
- damage reaching into the billions of dollars.
Enough tricks?
Nah - Frankenstorm is also expected to produce tornados. So if
your name is Dorothy and you have a pet named Toto - you know
what I am talking about.
New York
City will close the nation's largest transit system for Hurricane
Sandy,
shutting down subway, commuter rail and bus service Sunday evening.
Weather scientists cannot agree yet on the exact path, although
many computer models have the megastorm making landfall tonight
between New York City and Delaware. But that's part of the problem.
We are all so used to where and when a hurricane will land when
in this case - its not the path that matters.
Frankenstorm
is so huge covering over 800 miles and 60 million Americans that
no matter where you are - it will affect you. And this is no longer
a hurricane. It will not act like a hurricane passing through
in a matter of hours and fading away. The cold front from the
North will block and intensify this hybrid "super storm"
and keep it over our heads for at least 3-4 days.
Those
who hear this story are divided into four groups. Believers who
understand how weather works, cynics who understand how marketing
works, those in between and the Mitt Romney and Barack Obama Presidential
campaigns.
The
believers will take to the stores and buy duck tape for the windows,
flashlights and batteries, an electric generator to keep the lights
on and the refrigerator working as the electric fades with a fallen
tree. They will buy extra food, cans of it with bottled water
and pump gas into red, plastic containers to feed the generators.
The
cynics will remark that this is only a marketing ploy to get consumers
out to buy batteries and flashlights, and water, and food and
magazines for a week.
For
those in between will make sure that they have a little food and
enough light to see themselves if and when the lights go out.
Romney
and Obama will cancel many appearances and work states that are
not affected by the hurricane. But do expect them to also pop
up after the storms in disaster areas, making TV appearances and
promises of support of Frankenstorm's victims.
The
Weather Channel had its third straight day of a 24 hour vigil
for the approaching superstorm, and the sober tone of its meteorologists
turned more ominous today with evidence building that their forecasts
would come true.
The network is planning to live-stream its television coverage
online so people in the eastern US who lose electricity can keep
up with the news on their mobile devices.
"We want you to know we are not hyping this storm, OK?"
on-air meteorologist Vivian Brown said. "We don't do that
at The Weather Channel because we want you to be alert
and aware."
The Weather Channel sent a message via Twitter calling
it "an extraordinary storm, an extremely serious threat"
and urged followers to re-tweet it. The storm "will occupy
a place in the annals of weather history as one of the most extraordinary
to have affected the United States," the network tweeted.
As
one who has lived in Israel with it's good share of man made disasters
and who has taken part in disaster relief operations in Haiti,
Japan and Europe, I can only say that being prepared means
staying alive.
If
I had bought too much and nothing happened, then I lived for another
day and would slowly consume all that I purchased. If I had bought
too little, then I would have committed suicide.
Hurricane
Sandy has already killed over 60 people. She is 800 square miles
in mass and spits out winds at over 75 miles an hour.
All this before she becomes Frankenstorm.
"The
storm will occupy a place in the annals of weather history
as one of the most extraordinary
to have affected the United States." - The Weather
Channel
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What
do you really need for this storm?
Most
important - listen to the weather reports and the advice from
your state governors. Buy an electric generator so that you will
have light, heat and communications in your home. Buy a wireless
Internet "hotspot" with a company like Verizon whose
infrastructure is mass and their towers are strong enough to take
70 mile winds. Once the electric goes down, even if you have a
generator that Internet wireless becomes your connection to police,
fire and the national guard.
Stock
up on a weeks worth of canned food. Water bottles. Buy duck tape
and place it on your windows to reinforce them. In areas where
the path indicates the greatest winds (again not sure that applies
here as everywhere will have high winds) board your windows.
Purchase
a first aid kit for the family.
Tune
into the national weather channel and check
out Facebook for alerts and updates.
The
US has never seen a storm of this magnitude. But don't worry.
The Israel Defense Forces are on standby to evacuate you to Jerusalem,
Tel Aviv, Haifa and Eilat. No hurricanes there. Just long, sunny,
sandy beaches, luxurious hotels and romantic dinners by candle.
You can watch Frankenstorm in safety, 6,000 miles away over falafel,
shwarma, humus and Israeli wine on wide screen, color HD screens
in hundreds of sports bars lining the beaches. Don't forget your
sun block!
Do
you know what happens when warm air meets cold?
Make
sure that your pets are indoors, your basements are sealed against
water, stay away from windows, be sure trees and shrubs around
your home are well-trimmed and keep that laptop running with a
generator. Keep that generator outdoors where the fumes will not
kill you!
Prepare,
communicate, smile and enjoy the show.
Mother Nature
is about to give us a Halloween that we shall never forget.
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Joel Leyden,
journalist, media consultant, social media and SEO pioneer
working with both the Israel Defense Forces and the US Army in
Haiti.
Joel Leyden,
journalist, Digital PR and SEO consultant
taking food to the needy. Please do the same where you live!
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