Frankenstorm - Will Hurricane Sandy Be Our Last Storm - Check Facebook


Joel Leyden working disaster relief in Haiti.
Tools include: laptop, generators, social media, SEO, coffee.

By Joel Leyden
Israel News Agency

New York, NY --- October 28, 2012 ... What happens when warm air meets cold air? A breeze, a soft wind is formed. Perhaps a cloud.
Maybe even a thunderstorm.

As Hurricane Sandy slowly marches up the Eastern coast of the US, alarms of "Frankenstorm", of a super monster which will grow and consume us is heard on every radio and TV station. Using computer software, weathermen or highly attractive female meteorologists, tell us that the rare meeting of a late season tropical hurricane, kissing an early winter storm coming from the US West and a cold blast of arctic air from the North will take place. That Hurricane Sandy, as large and as lethal as she already is, will interlock with the Western winter storm and the northern frigid air.

The name Frankenstorm came from James Cisco, a forecaster with the federal government's Hydrometeorological Prediction Center in College Park, Md.

Social media has embraced the term Frankenstorm with Facebook and Twitter coming alive with alerts being posted everywhere from North Carolina, Washington, D.C. and Philadelphia to the New Jersey shore, Long Island and Hartford, Ct.

Cisco first used the name Thursday afternoon in an online report and the description of the largest storm to ever slam the United States could not be more accurate. Frankenstorm is expected to provide many tricks and very few treats for Halloween. Among the surprises are high winds reaching over 70 miles per hour. And heavy rains. Snow up to two feet. Between the rain saturating the ground and the wind - trees will come down on roads, houses and cars. No electric. No infrastructure.

Now let's add a full moon with tides being at their highest - coastal floods - damage reaching into the billions of dollars.

Enough tricks? Nah - Frankenstorm is also expected to produce tornados. So if your name is Dorothy and you have a pet named Toto - you know what I am talking about.


New York City will close the nation's largest transit system for Hurricane Sandy,
shutting down subway, commuter rail and bus service Sunday evening.


Weather scientists cannot agree yet on the exact path, although many computer models have the megastorm making landfall tonight between New York City and Delaware. But that's part of the problem. We are all so used to where and when a hurricane will land when in this case - its not the path that matters.

Frankenstorm is so huge covering over 800 miles and 60 million Americans that no matter where you are - it will affect you. And this is no longer a hurricane. It will not act like a hurricane passing through in a matter of hours and fading away. The cold front from the North will block and intensify this hybrid "super storm" and keep it over our heads for at least 3-4 days.

Those who hear this story are divided into four groups. Believers who understand how weather works, cynics who understand how marketing works, those in between and the Mitt Romney and Barack Obama Presidential campaigns.

The believers will take to the stores and buy duck tape for the windows, flashlights and batteries, an electric generator to keep the lights on and the refrigerator working as the electric fades with a fallen tree. They will buy extra food, cans of it with bottled water and pump gas into red, plastic containers to feed the generators.

The cynics will remark that this is only a marketing ploy to get consumers out to buy batteries and flashlights, and water, and food and magazines for a week.

For those in between will make sure that they have a little food and enough light to see themselves if and when the lights go out.

Romney and Obama will cancel many appearances and work states that are not affected by the hurricane. But do expect them to also pop up after the storms in disaster areas, making TV appearances and promises of support of Frankenstorm's victims.

The Weather Channel had its third straight day of a 24 hour vigil for the approaching superstorm, and the sober tone of its meteorologists turned more ominous today with evidence building that their forecasts would come true.

The network is planning to live-stream its television coverage online so people in the eastern US who lose electricity can keep up with the news on their mobile devices.

"We want you to know we are not hyping this storm, OK?" on-air meteorologist Vivian Brown said. "We don't do that at The Weather Channel because we want you to be alert and aware."

The Weather Channel sent a message via Twitter calling it "an extraordinary storm, an extremely serious threat" and urged followers to re-tweet it. The storm "will occupy a place in the annals of weather history as one of the most extraordinary to have affected the United States," the network tweeted.

As one who has lived in Israel with it's good share of man made disasters and who has taken part in disaster relief operations in Haiti, Japan and Europe, I can only say that being prepared means staying alive.

If I had bought too much and nothing happened, then I lived for another day and would slowly consume all that I purchased. If I had bought too little, then I would have committed suicide.

Hurricane Sandy has already killed over 60 people. She is 800 square miles in mass and spits out winds at over 75 miles an hour.
All this before she becomes Frankenstorm.

"The storm will occupy a place in the annals of weather history as one of the most extraordinary
to have affected the United States." - The Weather Channel

What do you really need for this storm?

Most important - listen to the weather reports and the advice from your state governors. Buy an electric generator so that you will have light, heat and communications in your home. Buy a wireless Internet "hotspot" with a company like Verizon whose infrastructure is mass and their towers are strong enough to take 70 mile winds. Once the electric goes down, even if you have a generator that Internet wireless becomes your connection to police, fire and the national guard.

Stock up on a weeks worth of canned food. Water bottles. Buy duck tape and place it on your windows to reinforce them. In areas where the path indicates the greatest winds (again not sure that applies here as everywhere will have high winds) board your windows.

Purchase a first aid kit for the family.

Tune into the national weather channel and check out Facebook for alerts and updates.

The US has never seen a storm of this magnitude. But don't worry. The Israel Defense Forces are on standby to evacuate you to Jerusalem, Tel Aviv, Haifa and Eilat. No hurricanes there. Just long, sunny, sandy beaches, luxurious hotels and romantic dinners by candle. You can watch Frankenstorm in safety, 6,000 miles away over falafel, shwarma, humus and Israeli wine on wide screen, color HD screens in hundreds of sports bars lining the beaches. Don't forget your sun block!

Do you know what happens when warm air meets cold?

Make sure that your pets are indoors, your basements are sealed against water, stay away from windows, be sure trees and shrubs around your home are well-trimmed and keep that laptop running with a generator. Keep that generator outdoors where the fumes will not kill you!

Prepare, communicate, smile and enjoy the show.
Mother Nature is about to give us a Halloween that we shall never forget.

 


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Joel Leyden, journalist, media consultant, social media and SEO pioneer
working with both the Israel Defense Forces and the US Army in Haiti.


Joel Leyden, journalist, Digital PR and SEO consultant
taking food to the needy. Please do the same where you live!




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