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In London, New York, Israel - Taking a Quantum Leap Across The Digital SEO PR Divide
By
Larry Butchins Tel Aviv, Israel ---- May 26, 2009 ...... Experience, knowledge, understanding and enthusiasm are proving to be the keys for clients from New York and London to Israel and China to get the best results from digital PR. “We will not be participating in the current recession, thank you – we’re far too busy.” This is the sort of response you can expect from a growing group of Internet marketing, SEO and PR agencies who have embraced the Internet – and are convincing their clients that the intelligent use of Web 2.0 technology (social networking), is the way to get your message out there. Years ago, when public relations, public affairs and crisis communications management was mainly focused on getting print media coverage of your client’s face, name and business, having a mass medium at your fingertips would have seemed like a PR man’s fantasy. As TV news
and business coverage grew, so that became the Brass Ring to grab
for – getting TV coverage was the BIG prize. But now that
Web 2.0 is ubiquitous and everybody can connect with anybody,
ensuring wide-spread coverage for your message is that much simpler,
as long as you know what you’re doing.
The rapid growth of digital PR and marketing is testimony to the myriad uses and applications we have available: Facebook, YouTube, MySpace, LinkedIn, on and on. But a word of warning: at the heart of every successful PR campaign lies a single entity – a good story. So while it is tempting to run your fingers over your computer keys and send out information on your company, product, service or whatever, be sure that you are doing it right. There is still a need to target your audience – know who you are talking to; you still have to have a sound message, a “reason-why”, to know what you are saying to them; and you still have to know what you want your audience to do when they read the posting in question. But, above all, you still have to know where and how to place your digital PR piece – and all of above become the job of the PR professional who knows hi way around the Web. Another word of warning: while using the Web is very tempting, because of its sheer size and coverage, therein lies the trap. Your message is useless if it’s not read: you have to be sure that it is going to reach the target concerned. And amidst such a welter of material, unless it is ranked high in the search engines, all your efforts will be in vain if its comes up 950,000th in a list of more than 3,000,000 results. The use of social networking sites such as Facebook, MySpace, YouTube, Linked-in and Twitter have become mission critical. So SEO – Search Engine Optimization – becomes a key strategy in any Web PR campaign. Savvy Web PR professionals in London, New York and Israel know how to prepare material which will attract the attention of search engines such as Google, and which will increase its hits, which increases its place on the lists, which delivers more readers, and increases its chances of being seen, read, understood and acted upon. Again, at the heart of it – a dammed good story: something well-prepared, attention grabbing, interesting, something which creates a desire to learn more and prompts action. Very often that action results in a sale. And that’s what it’s all about. Digital communications
and new media have opened up new distribution channels for PR
and require a new set of skills from smart PR people.
The above news content was edited and SEO optimized in London and Israel for the Internet by the Leyden Communications Internet Marketing PR SEO Group and London SEO Pr - Israel, London, New York.
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