CallUp Introduces SMS, VMS, UMS Messaging Services at VAS India

By Joel Leyden
Israel News Agency

Tel Aviv ----July 9…. CallUp Net, a leader in creating messaging software and solutions for international telecommunications operators and providers, is one of the key sponsors of VAS India.

"CallUp is pleased to announce that we are co-sponsoring VAS India 2005, an international conference organized by Bharat Exhibitions on 8th July 2005 at Le Meridien, New Delhi, India," said David Eshet, CEO of CallUp.

"VAS India 2005 international conference will discuss various value-added telecom services (VAS) and solutions in India, such as call centers, telemarketing, customer relationship management (CRM), interactive voice response (IVR), VoIP, SMS, MMS, mobile applications, and sales and distribution of telecom products and services," Eshet said.

Over 54 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.

Companies expected to take part in VAS India 2005 are VAS development companies, VAS content companies, VAS technology & platform companies, VAS content aggregators, mobile content developers, next generation mobile content solution providers, telecom service providers, cellular service providers, telecom associations and regulators, operators /carriers, handset component manufacturers, portal providers, VAS consulting and research organisations, venture capitalists, multimedia service providers, software developers, systems integrators, security providers, premium rate service providers, entertainment and media mobile Internet applications, solutions developers, and service organisation's such as banks and BPO's.

CallUp, an affiliate of the One1 Group, recently purchased from Telrad the messaging activities of Mediagate - a company responsible for creating unified messaging services. Mediagate was one of CallUp's competitors in the VMS and UMS messaging market for cellular operators and fixed line operators.

With the Mediagate purchase, CallUp's number of Internet and mobile telephone messaging UMS, MMS, SMS customers worldwide now transcends over 5 million subscribers. CallUp specializes in the technological development and the marketing of advanced products in the field of Unified mesaging, UMS, MMS services, SMS and value added services.

By purchasing MediaGate telecommunications and UMS, MMS and SMS messaging activities, CallUp would be able to integrate the unique capabilities of MessageCase, CallUp's main product, with the unique software developed by MediaGate.

As a consequence of this acquisition, several strategic customers in Israel, Mexico, Balkans, Eastern European, Angola, Libria, India, Italy and Asia and have joined CallUp Net's list of UMS, MMS and SMS customers. In Israel, Pelephone, purchased UMS and VMS licenses for a large number of its customers in addition to telecommunications carriers Bezeq International and Internet Zahav.

In India, BSNL (west), part of the BSNL huge communication corporation (India's Bezeq), providing VMS and UMS technology services to millions of customers in India. In India, TTL purchased licenses for about 1,000,000 VMS and UMS users. The New Net Company in Georgia purchased a UMS VMS technology system. In Italy, an ISP company made a substantial purchase for SMS messaging software. CallUp Net Ltd. is part of the One 1 Group, the third largest computing organization in Israel. CallUp develops advanced SMS, UMS, VMS and MMS messaging systems and sells this technology worldwide to cellular and fixed line operators. CallUp consists of 20 employees, most of them based in Israel. Sales' annual cycle is approximately 3 million dollars.

CallUp is offering its SMS and a wide variety of VMS and UMS messaging services to over 5 million users in Israel and abroad. Forecasts for the next five years project that CallUp Net's current growth rate in Eastern Europe, Asia, South America, Africa, India and Israel will produce income of approx 20 millions dollars.

CallUp is a dynamic and flexible company, focusing on the customer and acting with continuous creativity and innovative spirit in order to supply its global customers best income-producing applications.